at present, CK is not high-end, but a little on the mid-range. CK(Calvin Klein) is the largest designer brand in the United States, and has won four famous clothing awards in succession. Calvin Klein has three brands: "Calvin Klein Collection", "CK Calvin Klein" and "Calvin Klein Jeans". In addition, it also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses and household accessories. Calvin Klein, the founder of CK Calvin Klein, was born in new york, USA in 1942, studied at the famous new york Fashion Institute (F.I.T), and founded Calvin Klein "Calvin Klein" company in 1968. Calvin Klein is the most famous fashion designer in America. In addition to high-grade and high-grade classics, Klein is also an advocate of fashionable gender-free perfume and denim clothing for young people. Calvin Klein owns three brands: Calvin Klein (haute couture), CK Calvin Klein (haute couture) and Calvin Klein Jeans (cowboy), and also deals in casual wear, socks, underwear, pajamas, swimsuits, perfumes, glasses, household accessories and so on. The most impressive thing about Calvin Klein is its unique marketing technique, which reinterprets the image of jeans, underwear, perfume and nude or semi-nude from a modern perspective, constantly teasing the audience's vision, equating sexiness with Calvin Klein's brand image, and setting off a whirlwind from the 197s and 198s. Calvin Klein advocates minimalism and modern cosmopolitanism, and uses a lot of natural materials such as silk, satin, hemp, cotton and wool, with neat tailoring and neutral colors, presenting a clean and perfect image and laying the foundation for Calvin Klein's design. At the beginning of the design, Calvin Klein launched a simple and generous suit and coat, which was immediately favored by new york department stores, making Calvin Klein famous; After that, Calvin Klein's simple lines and restrained design created a comfortable and pleasant dressing attitude, and because of its simple style, it was easy to mass produce, which was deeply loved by the upper-middle class tasters in the metropolis at that time. In the late 197s, Calvin Klein launched a brand-new denim collection, featuring brooke shields, a beautiful baby, naked, and said in a TV advertisement: "There is nothing between me and Calvin!" Very provocative words connect sexy and CK jeans in series, which greatly stimulates sales. After that, the Underwear underwear series published in 1982, CK pushed underwear from a must-have item in daily life to the fashion stage pursued by everyone with a charming advertisement. Perfume is another highlight of Calvin Klein. In the 198s, Obesession, Eternity and Escape added many topics to Calvin Klein, and cK One neutral perfume, which was first introduced in 1994, and cK be later, successfully provoked the concept of gender barrier again, which made Calvin Klein climb to the top again. In 23, new york PVH Group acquired Calvin Klein, and Calvin Klein himself retired behind the scenes, and Italo Zucchelli and Francisco Costa became the design directors of men's and women's wear. However, judging from the design series launched by new designers in the past year or two, they still inherited Calvin Klein's consistent spirit of urban simplicity and maintained CK classics. Since the establishment of his own company in 1968, Calvin Klein has been in the fashion industry for 3 years, enjoying a high reputation, and is considered as a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has the characteristics of internationalization. Just like new york, it is not a typical American city, but a typical international city. The same is true of London, Tokyo or Seoul. People living in these cities will respond to my design because their lives and needs are very similar. No matter where modern people live, they have their universality. " Minimalism is Calvin Klein's registered trademark in design, and it is also a popular trend nowadays. But when minimalism is no longer a popular trend, will it change? In response to this question, the confident Calvin Klein once said that I think my design philosophy tends to modernism, and I will continue to focus on aesthetics-I tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy and elegant, and I also try to be uniform in style and loyal to my dreams. I think people will know more about what I want to present, and they will appreciate it and respond positively. One of the important styles of Calvin Klein's products is sexy, so this feature has been fully displayed in his advertisements: his advertisements often use nude portraits to create perfect and artistic images; However, Klein sometimes plays some edge games. For example, in her underwear ads, a female model who looks like an underage girl poses in a revealing pants posture, which has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. There are many kinds of sexiness in Calvin Klein's concept, so recently, his advertisements are replaced by a group of energetic, young and healthy young people with bright smiles, and that enthusiastic charm easily captures the hearts of consumers. Calvin Klein said that he would design clothes for modern women who are active in social life and family life, and find a balance among them. They are a group of women who value their hearts and look kind, but don't have much time to spend in front of the mirror. They want a relaxed, casual and elegant dress, which I believe is the trend of the future fashion. As far as appearance is concerned, Calvin Klein female is fresh, natural and beautiful, not an unreal charm. CK has a lot of brand appeal in China, so if the brand is big, it will naturally be counterfeited. There are several ways to distinguish the authenticity of CK. Zipper: CK is the most common one, IDEAL. The handwriting on the zipper is clear and the surface is corroded. Imitation can't do corrosion effect. Fabric: the authenticity of CK depends on the fabric. The fabric of genuine CK is very good and feels comfortable. Generally, it is not good on imitation cloth, and it is difficult to go to grade. Label washing: CK A style, a color corresponds to a unique label washing number. The same clothes with different colors will be two different numbers. CMR is the number of the foundry. Each color has a different number, and the number of the same color must be the same. Ck perfume identification 1) When identifying the quality of perfume, special attention should be paid to the sealing of perfume bottles, and there should be no gap between the bottle mouth and the bottle cap, otherwise alcohol will easily evaporate and dry up. In addition, we should also pay attention to whether the perfume packaging is neat and how much ck perfume costs. Whether the pattern is clear, and whether there are cracks and other defects in the bottle appearance. In case of perfume bottles with nozzles, check whether the nozzles are flexible and leak. 2) There will be a red label on the outer packaging of the original brand perfume, which is written in Chinese, mainly including the imported batch number, brand supplier, net content and shelf life. (except for the genuine perfume seized by the customs, which has no import batch number) 3) There should also be a CIQ label on the box, a brief introduction to ck perfume. This is the ID card of brand perfume.