1, product packaging false propaganda, by the supervision and inspection departments shall be ordered to stop the illegal behavior, impose a fine of more than two hundred thousand yuan to one million yuan;
2. If the circumstances are serious, a fine of not less than 1 million yuan but not more than 2 million yuan may be imposed, and the business license may be revoked.
The acts of defrauding consumers are identified as follows:
1, the means by which operators provide goods or services. Adulteration or adulteration in the goods sold, passing the fake as the real, passing the shoddy as the good, passing the unqualified goods off as qualified goods; Selling goods that have been explicitly eliminated and stopped by the state; Deliberately using unqualified measuring instruments or destroying the accuracy of measuring instruments in providing goods or services; Failing to provide goods or services as agreed, defrauding consumers of prices or expenses; Not providing goods or services with real names and marks; Selling goods or services by false or misleading commodity descriptions, commodity standards, physical samples, etc.; Making false or misleading on-site explanations and demonstrations; Deceptive sales induction by means of fictitious transactions, false bids, false comments or hiring others; Selling goods or services at false "clearance price", "sale price", "lowest price", "preferential price" or other deceptive prices; Selling goods or services by means of false "prize sales", "repayment of principal" and "experience sales"; Falsely claiming that genuine products sell goods such as "processed products", "defective products" and "unqualified products"; Exaggerate or conceal information such as quantity, quality and performance that have a significant interest in consumers and mislead consumers; Misleading consumers by other false or misleading propaganda methods;
2. Whether the operator's behavior misleads consumers. To judge whether the operator's behavior misleads consumers, we should take the cognitive level and recognition ability of ordinary consumers as the standard. If this behavior is enough to mislead ordinary consumers, it constitutes fraud. If this behavior is not enough to mislead ordinary consumers, individual consumers should prove that they have misunderstood and advocate fraud. When an operator commits fraud, it will generally damage the legitimate rights and interests of consumers, but it is not required for consumers to have actual losses or damage to identify consumer fraud. As long as the operator's behavior is enough to mislead consumers, it can be identified as fraud;
3. Whether the operator has subjective aspects of fraud. The goods sold or the services provided do not meet the requirements of protecting the personal and property safety, selling invalid or deteriorated goods, forging the place of origin, forging or falsely using other people's factory name or address and production date, selling goods forged or falsely using quality marks such as certification marks, selling goods infringing the exclusive right of others to use registered trademarks, and selling goods forged or falsely using the unique names, packaging and decoration of well-known goods.
To sum up, if an operator uses advertisements or other methods to make false propaganda on goods, the administrative department for industry and commerce shall order him to stop the illegal act and eliminate the influence, and may impose a fine of 1 10,000 yuan but not more than 200,000 yuan according to the circumstances.
Legal basis:
Article 20 of People's Republic of China (PRC) Anti-Unfair Competition Law
Where an operator, in violation of the provisions of Article 8 of this Law, makes false or misleading commercial propaganda for his goods, or organizes false transactions to help other operators make false or misleading commercial propaganda, the supervision and inspection department shall order him to stop the illegal act and impose a fine of more than 200,000 yuan but less than 1 million yuan; If the circumstances are serious, a fine ranging from/kloc-0 to 2 million yuan may be imposed, and the business license may be revoked.
Operators who publish false advertisements in violation of the provisions of Article 8 of this Law shall be punished in accordance with the provisions of the Advertising Law of People's Republic of China (PRC).