Up to now, Mengniu Group has established more than 20 production bases in 15 provinces and cities nationwide. Mengniu Group has more than 200 products in three series: liquid milk, ice cream and dairy products. The products have successively won the honorary titles of "China Well-known Trademark", "China Well-known Trademark", "National Inspection Exemption" and Mengniu Group's first-class comprehensive consumer satisfaction. Products cover the domestic market and are exported to the United States, Canada and Mongolia.
After eight years of pioneering work, Mengniu Group has created the world-famous "Mengniu Speed" and "Mengniu Miracle". In 2006, the main business income was16.246 billion yuan, up by 50. 1% year-on-year, with an average annual growth of 138%. Realized a profit of 727 million yuan, a year-on-year increase of 59.2 1%, with an average annual increase of182%; The tax revenue was 780 million yuan, up 60. 1 1% year-on-year, with an average annual growth of158%; The market share of main products has reached more than 35%; The sales volume of UHT milk ranks first in the world, and the sales volume of liquid milk, ice cream and yogurt ranks first in the country; The export volume of dairy products and exporting countries and regions rank first in the country.
In September 2006, the National Bureau of Statistics of Mengniu Group released the list of "Top 500 Most Competitive Enterprises in China", and Mengniu Group ranked 1 1, ranking first in the same industry in the whole region and the whole country. Among the top 500 large enterprise groups in China, Mengniu ranks 238th, up 6 places from 2005. At the same time, in the first "Top 500 Asian Brands List" in 2006, Mengniu Group ranked third among Asian dairy enterprises (the first two were Japanese enterprises).
As the leading enterprise of Longmengniu Group, a key enterprise of national agricultural industrialization, Mengniu has established more than 3,200 milk stations around the production base, contacted 2 million dairy farmers, purchased 8 million tons of fresh milk, and distributed milk/kloc-0.8 billion yuan to farmers and herdsmen, reaching 6.2 billion yuan in 2006 alone. At present, the average daily milk collection reaches 9500 tons, ranking first in the industry, and it is known as the "largest rice bowl making enterprise" since the western development.
In the past eight years, according to the working idea of "based on independent development, strengthening joint operation, cultivating core products and seizing high-end technology", Mengniu has invested a total of 1 billion yuan in research funds in Mengniu Group, and embarked on a unique road of independent innovation-applying for 330 domestic and foreign trademark registrations and 340 national patents (including 24 invention patents, 4 utility model patents and 3/kl design patents). Established the first dairy biotechnology platform in China, introduced the best pure milk "Nijue 6 Special Milk" and "Telunsu Pure Milk", independently developed the world's first "Mengniu OMP Milk" which can "absorb" and "retain" calcium, successfully listed Mengniu Zhenguo Granules, and broke through the three major technical problems in the world dairy industry. Cooperate in the development of LABS probiotics and advanced infant formula milk powder in line with China people's physique, jointly develop yogurt products with Danone, establish an international leading dairy product research and development center, and master the world-class sex control technology of Mengniu Group with completely independent intellectual property rights. The accuracy of sex control is over 93%, which will play a decisive role in optimizing and upgrading the variety structure of dairy cows in China. ...
In March, 2006, Mengniu was awarded the title of "China's Most Creative Enterprise", which is the only food manufacturing enterprise in China. On June+10, 5438, at the 27th World Dairy Congress, Mengniu's high-end product "Telunsu" far surpassed other competitors in terms of technology, brand, quality and technology, especially in terms of innovation, and finally won back the "IDF Product Development Award", achieving a "zero breakthrough" in the number of gold medals in China's world dairy history.
In terms of social welfare undertakings, in 2003, it took the lead in donating120,000 yuan of milk to fight SARS; In 2004, he donated more than 30 million yuan to teachers all over the country. In 2005, it invested100,000 yuan to participate in the establishment of Hohhot Dairy Cow Risk Fund. Chairman Niu Gensheng donated all his personal shares to set up Mengniu Group, a special fund for old cows, and became the representative of "global naked donation". In 2006, he actively responded to the Prime Minister's call and took the lead in donating milk to 500 primary schools in poverty-stricken areas for one year, benefiting more than 60,000 primary school students, with a total value of 1. 1 billion yuan. At the same time, the "China Milk Campaign" with the theme of "One catty of milk a day makes China strong" was jointly launched with China Dairy Association, China Education Development Foundation, National School Milk Office and National Center for Public Nutrition and Development. In 2007, they chose 500 primary schools again and continued to carry out free milk delivery activities. Moreover, the Training Bureau of the State General Administration of Sport, NBA Caring Action, Lenovo, Microsoft, Sina, CR Vanguard, Carrefour and Tetra Pak China also jointly launched the "China Milk Love Action" with the above seven units. Now, this public welfare action is under way.
At present, Mengniu Group is working hard for Mengniu Group to "build a world-class national brand, build a world dairy center, and ensure that it will rank among the top 20 dairy companies in the world in 20 10"!
Recently, Mengniu Dairy announced that Mengniu and COFCO have reached a purchase and sale agreement, and Mengniu will purchase raw materials of other related products with a total value of no more than 290 million yuan from COFCO on 20 10. Mengniu said that COFCO is one of the largest producers and distributors of beet sugar and edible oil in China. The general purchase and sale agreement signed by both parties can enable Mengniu to obtain a stable supply of raw materials and maintain the output and quality of its dairy products.
Stable supply of raw materials is the guarantee of Mengniu's quality
It is noteworthy that this is the first time that Mengniu and COFCO have cooperated openly in raw material procurement since their marriage last year. Analysts pointed out that a stable supply of raw materials is the guarantee of Mengniu's quality, and COFCO's advantage lies in its control of the upstream industrial chain. The cooperation between the two sides can be described as natural. COFCO used to be one of the most important raw material suppliers of Mengniu.
In July last year, Mengniu Group joined hands with Hopu Fund, which has long been concerned about China's investment, to invest in Mengniu with a high capital of HK$ 665.438 billion. This cooperation has not only become the biggest transaction in the domestic food industry, but also formed a brand-new cooperation model of "state-owned capital+private capital+strategic cooperation".
Ning Zeng, chairman of COFCO, said that as a leading enterprise in the domestic grain, oil and food processing and manufacturing industry, COFCO is committed to becoming a grain, oil and food enterprise in the whole industrial chain, and dairy industry is an important part of the food industry. Holding shares in Mengniu is a good opportunity to enter the dairy industry from a high starting point, which will help COFCO to give full play to the advantages of the whole industrial chain, become a big food brand and bring more room for growth.
Mengniu plans to further build the upstream base of the whole industry chain.
Then, the establishment of Mengniu Group, which owns the upstream milk source, has become the consistent goal of the two major enterprises. In recent years, Mengniu has continuously promoted the construction of super-large international standardized pastures and modern pastures of large Mengniu Group. After cooperation with COFCO, Mengniu plans to further develop and build the upstream base of the whole industrial chain, and cooperate in the construction of more than 200,000 modern pastures in various places. So as to realize the industrial development path of upstream-oriented and gradually infiltrating into the middle and lower reaches.
At present, Mengniu has built and participated in the construction of 1 1 10,000 super-large pastures in Inner Mongolia, Hebei, Hubei, Sichuan and other places, achieving a balanced layout of high-quality milk sources in the country. In the next few years, Mengniu is expected to become the owner of the largest milk source in the industry.
From the investment of capital to the stable supply of raw materials, from the perfection of the whole industrial chain to the understanding of the construction of upstream milk sources, the strong cooperation between COFCO and Mengniu not only brings more financial and resource support, but more importantly, it can help COFCO grasp the advantages of upstream resources and the whole industrial chain, strengthen and expand the milk source infrastructure, and escort Mengniu's dairy production and long-term development.