I believe you must have heard of the Armani brand. Armani is a well-known brand in the fashion industry, and its fans include celebrities, socialites and beauty lovers. Armani also has considerable influence in China. Armani's current achievements have attracted many competitors to imitate, and some even openly use the Armani trademark. merchants appear. Bajie Intellectual Property Trademark Transfer Network would like to say that the more famous a brand is, the easier it is for others to copy it. The editor hereby calls on all enterprises and corporate legal representatives to attach great importance to trademark issues, actively safeguard rights, and open up a bright future for the development and growth of enterprises. Avenue. Armani launched a trademark protection in this regard:

From the picture, Armani’s trademark is transformed from an eagle looking to the right. Its brand interpretation is: the eagle symbolizes the brand The highest quality, excellence and craftsmanship have ever since become a permanent symbol.

It is reported that Beijing Lanfengxuan and Beijing Furongfang openly use the Armani trademark on the company website, and clearly write Armani Customized next to the relevant pictures. Uninformed people can easily think that this is Armani's brand. The website in China has caused confusion and misunderstanding to the relevant public.

In fact, the brand owner does not think there is any relationship between the two, and believes that the trademark "ARMANI" used by the Beijing infringing company in 40 categories of clothing customization services and its corresponding Chinese translation "Armani" are authentic from Milan. Armani's trademarks in category 25 are identical.

So the two defendants requested the court to order the defendants to stop infringement, stop unfair competition, eliminate the impact, and compensate for losses of RMB 2.5 million.

The three defendants claimed that the designers with whom they had a cooperative relationship were authorized by Giorgio Armani, the founder of Giorgio Armani, and should not be liable for compensation. Currently, the case is under further review. In this case, two companies in Beijing blatantly and casually used the "Armani" trademark, which constituted trademark infringement. Although the two companies in Beijing are not in the same category as Armani, the services related to Armani's clothing products can also be regarded as infringement.