In p>1992, Shufujia entered the China market. In just a few years, with its high quality and accurate market positioning, it achieved great success and became the leading brand of personal cleaning products market in China. Looking back on the brand's 15-year history, Shufujia has always insisted on working with China's health and health undertakings to provide effective health protection for China people. At the same time, Shu Fujia also vigorously promoted the popularization of personal hygiene education, and cooperated closely with the authorities such as the Ministry of Health, the Ministry of Education, the Red Cross, the China Children's Fund and the Chinese Medical Association to organize various health science education activities, and devoted himself to building a healthy Great Wall for China.
2. Lux
In 1924, Lux first introduced the first beauty soap in the United States. Up to now, it has spread all over the world in more than 1 countries. The main markets include Arabia, India, Brazil, China, etc. In Japan, Lux dominates the market. Sales in 23 were nearly $1.1 billion.
after landing in China market, Lux successively launched soap, shower gel and hair care products. With its unique formula, skin care and hair care concept, it has been more and more favored by consumers. Lux keeps innovating. The current shampoo series includes 5 shampoos, 4 hair conditioners and wash-free hair conditioners, and the SPA care series includes 4 shower gels and 4 soaps.
3. OLAY OLAY
Olay, a world-famous skin care brand, is one of the largest skin care brands in the world and China, as a powerful brand of beauty products of Procter & Gamble. As a "professional skin care expert" in women's minds, OLAY has been constantly adapting to the development and changes of the times to improve herself, and maintaining the image of a beautiful pioneer in people's minds, so as to truly listen to women's needs, and constantly innovate with the global high-tech skin care research and development technology as the backing, so that "the surprise begins with the skin". At present, OLAY has become one of Procter & Gamble's brands with annual sales of US$ 1 billion worldwide, bringing beautiful skin surprises to more than 8 million women on five continents. With more than 7 products in eight series, OLAY constantly contributes new beauty to women in China and is a beautiful messenger to care for women, and is committed to becoming a beautiful symbol of women in China.
OLAY was born by accident. During World War II, a military doctor refined a medicine for treating burns, and his wife mistakenly used it as an emulsion. Unexpectedly, after a few months, the skin became elastic and wrinkles were reduced, and OLAY skin care products were born.
This outstanding chemist is Graham Wulff, who has been devoted to the research of skin care. Finally, he blended a product that can restore moisture, moisturize and protect the skin, and it will make the skin look soft and not oily within ten minutes after use. This is the first OLAY product-Olay Moisturizing Cream, which has since opened the beautiful legend of this brand for more than half a century.
In the subsequent product development process, Wulff's wife Dinah has been assisting him and offering suggestions to make the formula more perfect. She kept trying the products he invented until the best effect was achieved. They not only modified the characteristics of the product together, such as absorbency and oil, but also chose feminine pink and fragrance. They didn't start making the first batch of products until they were satisfied with the formula.
[page] 4. Xia Shilian HAZELINE
Xia Shilian originated from Sunsilk, another brand of Unilever. Sunsilk is the largest hair care brand in the world, and there are various care and hairdressing products according to different hair qualities. Xia Shilian inherits Sunsilk's spirit of understanding women's needs, and provides protection for different types of hair through advanced hair care technology and various bioactive factors extracted from nature. In addition, Xia Shilian series also includes products such as soap.
The origin of the brand
The translation of Xia Shilian was initiated by Zhang Yuanji, a famous cultural figure and a veteran of the publishing industry. Around 1916, an Englishman, Cole, opened a Baowei medicine store in the Shanghai Concession, selling medicines and cosmetics shipped from England, and printing promotional materials and instructions in the Commercial Press. In order to expand sales, Cole asked Zhang Yuanji, then the manager of the Commercial Press, to translate the English trademark "Hazeline" into Chinese, and Zhang Yuanji translated "Hazeline Snow" into "Xiashilian Snow Cream". The translated names of these two letters, Da and Ya, have been circulated for nearly a hundred years. Translating "Hazeline" into "Xia Shilian" is just an improvisation by Zhang Yuanji. As a person all his life, it is just right to use the word "Xia Shilian" to describe him-a summer lotus in the forest of scholars, with noble quality, elegant personality, and clean sludge.
brand tenet
the perfect solution to hair problems.
brand history
Xia Shilian shampoo series has been on the market since 1998, with three varieties of walnut kernel, olive oil and Gleditsia sinensis. After several years of product upgrades, Xia Shilian shampoo series now has 6 shampoo product series and 4 hair care series.
5. Yami Yami is a series of personal care products under Amway Commodity Company, including Yami Moisturizing Body Wash, Yami Moisturizing Lotion and Yami Moisturizing Strip.
Amway, the largest well-known direct selling enterprise in the United States, is headquartered in Ada City, Grand Rapids, Michigan, USA. It was founded in 1959 by Jay Van Anluo and richard devos in their basement. Mainly engaged in daily consumer goods, covering Nutrilite nutrition and health food, artistry beauty cosmetics, personal care products, household care products and household durable goods, and Amway also serves as a producer and seller.
6. Domestic brands (Naichi Ao Xiao Nai Tuan Zi) have a good reputation and are the pride of Chinese people
Amway, a large-scale manufacturer and distributor of daily consumer goods at home and abroad, is headquartered in Ada City, Michigan, USA. Amway began with a sincere partnership between two founders, Jay Van Anluo and richard devos. They are all descendants of Dutch immigrants. They grew up together. The same growth experience and the personality characteristics of Dutch descendants laid the foundation for them to become partners in the future. After that, both of them worked as salesmen in Nutrilite Company, laying a good foundation for direct sales.