The panda is China’s national treasure, and the cellar where Guojiao 1573 is brewed is also known as a national treasure and living cultural relic.

The only Chinese liquor brand to enter the official hospitality box of the World Cup, Luzhou Laojiao Guojiao 1573 takes cultural communication as the entry point, arousing fans from all over the world and achieving global focus for the brand. The sparks created by the combination of the "double national treasures" finally conquered fans and consumers.

Luzhou Laojiao skillfully integrates Chinese cultural elements such as liquor, pandas, and Chinese cocktails. What makes it popular is not only the product itself, but also another successful spread of Chinese culture.