rado is a Swiss watch brand. The Chinese name of Rado is Radar. Rado was founded in 1917. As one of the famous Swiss watch brands, Rado is world-famous for its quality. Rado belongs to the watch brand of the Swiss Swatch Group. Rado produced the first batch of watches named "Swiss Rado" in 1957. Then in 1962, Rado produced the world's first batch of non-wearable watches - the oval "Diamond Star" watch, which also laid the foundation for the future development of Swiss radar watches.

While other brands still use ordinary materials such as gold, copper or steel to make watches, Swiss radar watches have begun to use high-tech materials such as tungsten-titanium alloys, sapphire crystals, high-tech ceramics, copper metal and polycrystalline diamonds. Materials to make watches. While using extraordinary materials, the design of the watch is also combined with the materials used, making the watch both an elegant accessory and a timekeeper.

For Swiss radar watches, design is a reflection of inner beauty. Swiss Rado never sees itself as just a watch manufacturer, but as a watch brand with extraordinary design concepts. The design of Swiss radar watches has a distinctive personality, smooth lines, and a strong sense of modernity and innovation. The design of each Swiss Rado watch strives to transcend the boundaries of time and space to create a perfect style. The unique external beauty of the watch and the comfort when worn are the result of the collaboration between designers, material experts, and watchmaking engineers.

For Swiss radar watches, products are the most important. The watch itself accurately conveys the brand’s distinctive personality. Another important factor in the success of Swiss radar watches is effective marketing. From the international Internet to traditional advertising methods, from sponsorship activities to watch cabinet displays, Swiss radar watches have a unified image around the world. Rado always establishes a customer service center in one place before starting sales.