Trademark is an information resource that has the function of creating value. Through extensive publicity of the trademark, it becomes known to consumers, opens up the market, and brings benefits to the enterprise. Enterprises can display their image and reputation to consumers through specific characteristics such as the distinctiveness and novelty of trademarks, deepen consumers' impressions of their products, attract consumers' attention, stimulate consumers' desire to buy, and then achieve the goal of expanding product sales. ultimate goal. At the same time, a good brand image can also enhance consumers' loyalty to the trademark and encourage consumers to make repeated purchases.