Hummer
The American AMG company is world-famous for its production of Hummer. In 1992, the first civilian Hummer was launched and immediately won many favors. Today, General Motors has obtained the trademark use and production rights of Hummer from AM General, which produces Hummer. The Hummer H2 SUV is the first Hummer born under General Motors. The H2 inherits the traditional style of the military Hummer and gives it a It has some modern rhythm. First of all, from all angles, it is unmistakably a Hummer off-road vehicle, especially the front face that highlights the characteristics of a Hummer. The logo of Hummer is its English name (HUMMER).
Pontiac
The Pontiac Automobile Division was originally Oakland Motors and was founded by a young Edward Murphy. It produced a The 4-cylinder engine car was very powerful and competitive, so it developed rapidly and attracted Durant's attention. After talks, he joined General Motors in 1909 and officially became the Pontiac Automobile Division in 1932. name and trademark.
The word Pontiac is taken from a place name in Michigan, USA. It joined General Motors in 1909 and officially used Pontiac's automobile trademark in 1932.
Buick
On May 19, 1903, David Buick (David Buick) founded the Buick Motor Company with the help of Briscoe Smith. In 1908, its output reached 8,820 vehicles, ranking first in the United States, and General Motors was established with Buick as the center. Buick is General Motors' second-largest division. Buick cars are characterized by high horsepower, personalization, practicality and maturity.
Buick’s trademark pattern is three knives. Its arrangement gives people a feeling of starting high and constantly climbing, symbolizing a spirit of positivity and continuous climbing. The word Buick is the name of the company's founder, David Buick.
Chevrolet
Chevrolet's international brand pedigree has been passed down for nearly a century. It is the largest-selling brand of General Motors in the world. Since the launch of its first product in 1912, the total sales volume has exceeded 100 million units. Its market covers 70 countries and once set a record of selling a new car every 40 seconds. In 2004, Chevrolet sold more than 3.6 million new cars worldwide, accounting for 5% of the total global car sales that year. As the most international and popular brand under General Motors, Chevrolet has strong technical and market resources. Chevrolet's brand positioning is a popular and trustworthy international automobile brand. The brand personality is: 1. Trustworthy 2. Smart and pragmatic 3. Friendly and friendly 4. Full of vitality.
The Chevrolet trademark represents a patterned bow, and the word (Chevrolet) is the name of Swiss racing driver and engineer Louis Chevrolet.
Cadillac
In 1902, Cadillac was born in Detroit, known as the American Car City. In Webster's Dictionary, Cadillac is defined as a synonym for "the most outstanding and prestigious thing of its kind"; it has been dubbed the "world standard" by the Royal Automobile Club of London, which has always been known for its pursuit of ultimate nobility.
Cadillac’s logo is a concentrated expression of its spiritual connotation. From the changes in the Cadillac logo at various stages of development, it is not difficult to see its pursuit of unique boldness and pioneering spirit. The corolla and shield are the permanent components of the Cadillac logo. What remains unchanged, but what is different, is that since the birth of the Cadillac logo, the design of its corolla and shield has continued to show breakthrough changes in different eras, as many as 30 times in a century. This fully reflects Cadillac's confidence and courage: while inheriting the essence of the courage and honor of the founder of Detroit City, it continues to inject bold and forward-looking design concepts into its products. At the beginning of this century, Cadillac once again made a refreshing change to its logo.
The new logo has bright colors and sharp outlines. The overall color is platinum, while the corolla retains the original color combination: golden and pure black, symbolizing wisdom and wealth; the shield is composed of blocks of different colors: red symbolizes : Red symbolizes bold action and the pursuit of innovation, silver represents purity, kindness, virtue and satisfaction, and blue represents the heroic spirit of chivalry. The new logo once again outlines the classic, noble and breakthrough spirit that is simultaneously present in the Cadillac brand.
Opel
Opel Automobile Company was founded in 1862 and named after its founder Adam Opel. The company initially produced sewing machines and bicycles. Production of automobiles began in 1897. From 1923 to 1924, the first 45M assembly line in Germany was built, and the output increased sharply. Encountering serious economic difficulties due to too fast production speed, General Motors took the opportunity to acquire 80% of the shares of Obel (Opel) in 1929, and it is still a subsidiary of General Motors.
The logo of Opel cars is a "lightning" pattern, which symbolizes the speed of the car and also shows off its research achievements in aerodynamics.
Saab
The Swedish Saab (SAAB) automobile company was born out of an aircraft manufacturing enterprise. It built a factory in the mid-1940s and launched its first technologically advanced SAAB92 sedan in 1947. , half a century ago. In 1990, General Motors of the United States purchased 50% of the shares of Saab Automobile Company, becoming the largest holding company. With this strong economic and technical support, Saab became even more powerful, and the SAAB cars it designed have won many world awards. Nowadays, Saab Automobile has entered the Chinese automobile market and is gradually being understood by the Chinese people.
Saab was the merger of Scania and Swedish Aircraft Co., Ltd. The original aircraft company's Swedish abbreviation was SAAB, which later became the company's car logo. In the center of the trademark is a lion head wearing a crown. The crown symbolizes the nobility of the car, and the lion is a symbol of rights respected by Europeans. The half-eagle, half-lion monster symbolizes a sense of alertness, a popular symbol in the two southern Swedish counties where the production of Saab cars and aircraft originated. The designer is Swedish artist Carl Fredrik Reutersward. Saab redesigned the small blue disc, which now incorporates SAAB's traditional griffin-headed monster emblem and the "SAAB" logo letters. The overall style is consistent and uniform. Cars starting in 2001 began to use this logo. The new logo was also designed by Swedish artist Carl Fredrik Reutersward.
Saturn
In 1985, General Motors decided to establish a new Saturn division in an attempt to develop advanced Saturn cars to resist the large-scale entry of foreign cars into the U.S. market. The division is located in Spring Hill, Tennessee, and is GM's only company built from within. The main products are divided into luxury sedan SL, station wagon SW and sports car SC.
Saturn is the youngest brand of General Motors. There is no historical baggage or concern about harming tradition. It takes market demand as the criterion and innovates and travels lightly. This is the Saturn car. characteristics. Its logo is the trajectory line of Saturn, which gives people a sense of high technology, new concepts, and time and space. It means that Saturn automobiles are technologically advanced, advanced in design, and most charming of the times.
Daewoo
GM Daewoo's new company is headquartered in Incheon, South Korea. It owns and manages three production plants in Changwon, Gunsan, South Korea, and Hanoi, Vietnam. In addition, the newly named Daewoo Incheon Motor Co., Ltd. located in Bupyeong, South Korea, will provide complete vehicles to GM Daewoo. GM Daewoo also has nine overseas branches in Europe and Puerto Rico. The new company's assets also include automotive design, engineering, research and development, sales, marketing and administrative departments located in Bupyeong, South Korea.
Daewoo Motor Company uses a logo shaped like an earth and a blooming flower, and the cars it produces also use this logo as a trademark.
The Daewoo logo symbolizes the highway artery extending infinitely into the future, expressing Daewoo's future and development will; the oval represents the world and the universe; the upward-spreading flowers reflect the Daewoo family's sense of creativity and challenge; the five blue solid stripes in the middle and The six white stripes in the middle represent Daewoo's unlimited development potential in many fields; blue represents youth and liveliness, while white represents unity and sacrifice. The entire logo expresses the Daewoo family's entrepreneurial spirit of wisdom, creation, challenge and sacrifice, as well as the "Confucian" style of the Daewoo Group.
Oldsmobile
Oldsmobile was founded in 1897 by Ransom Olds, one of the founders of the American automobile industry. It was merged into General Motors in 1908. Its predecessor was the Olds Motor Company founded by Ransom Olds and Frank Clark in 1897. It is the oldest passenger car manufacturer in the United States. Oldsmobile was the first company in the United States to mass produce and sell automobiles, mainly producing mid-range cars. The main products include Alero, Aurora, Cutlass, Intrigue, 88Eightyeight, Regency, Silhouette, etc.
The name of the Oldsmobile division is composed of "Olds" and "mobile". "Olds" is the surname of the founder Olds, and "mobile" means motor vehicle in English. The arrow-shaped pattern in Oldsmobile's logo represents the company's positive and enterprising spirit of innovation.
Holden
Holden is a brand that Australians are proud of. This brand has been used in Australia since 1856. At that time, Holden Company was mainly engaged in the manufacturing of transportation and metallurgical supplies. In 1918, Holden designed and manufactured car bodies for customers for the first time, and then gradually became involved in the automobile manufacturing industry. In 1931, General Motors Australia merged with Holden Company to form the "General Motors-Holden Company". In 1936, the company established its headquarters and various departments such as production, service, and sales in Melbourne, and began the rapid development of automobile production in Australia. By 2002, the company's annual sales reached 5.94 billion Australian dollars, and it sold 175,442 cars (some imported from the US headquarters), accounting for 19.3% of the total number of cars sold in Australia that year, ranking among the best locally.
Houghton's logo is a red circular relief of a lion rolling a ball. Its design is inspired by an ancient legend: the scene of an Egyptian lion rolling a stone inspired mankind to invent the wheel. Today's Holden not only dominates the Australian car scene, but is also famous for forging powerful engines. The red lion is even more symbolic.
Vauxhall
Vauxhall Motor Company began manufacturing cars in 1903. In 1925, it was acquired by General Motors of the United States and became a subsidiary of General Motors. It is currently the largest car manufacturer in the UK.