Trademark registration review is an important procedure carried out after a trademark registration application is submitted to the trademark registration agency. Its purpose is to ensure that the trademark complies with relevant regulations and requirements. The content of trademark registration review usually includes the following aspects:

1. Registrability review:

-Similarity comparison: The trademark registration agency will compare the trademark in the trademark registration application with Compare registered trademarks or applied trademarks for similarity to determine whether similar trademarks exist.

-Legal prohibition: The trademark registration agency will check whether the trademark involves signs that are prohibited by law, such as signs that violate public order, ethics, or social welfare interests.

- Generic or descriptive: The trademark registration authority will evaluate whether the trademark is too generic or descriptive, and whether it lacks originality and distinctiveness.

2. Review the completeness and correctness of the materials:

-The trademark registration agency will check whether the materials submitted for trademark registration applications are complete and verify the identity and qualifications of the trademark applicant .

-The trademark registration agency will check whether the graphics, text, colors and other elements in the trademark registration application are consistent with actual use to ensure the accuracy and consistency of the application.

3. Trademark conflict review:

-The trademark registration agency will conduct a conflict review of trademark rights, that is, to check whether the trademark registration application conflicts with a registered trademark or an applied trademark. If the same or similar trademark is in the same or similar category of goods or services.

-The trademark registration authority will also consider the possibility of misleading the public, that is, whether the trademark will cause consumers to confuse or mistakenly believe that the source of the goods or services is the same or related.

4. Other review requirements:

-The trademark registration authority may require the trademark registration applicant to provide further evidence or explanations to clarify vague points or questions in the trademark registration application.

-The trademark registration agency will also classify and review the goods or services involved in the trademark registration application to ensure its consistency with the trademark classification system.

Please note that the specific content of trademark registration review may vary depending on the laws of the country and region. Therefore, during the trademark registration application process, it is recommended that you consult a professional trademark agency or intellectual property lawyer to understand the specific review requirements that apply to your situation.

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