Trademarks originate from symbols of primitive tribes or personal beliefs. For example, the ancients used circles to represent the infinity of the universe. Primitive murals discovered in caves in southern France date back to 10,000 BC. The themes of the paintings are animals with strong symbolic characteristics. Experts believe that these can be seen as motivations for humans to design trademarks and logos in the future.

In the 6th century BC, the ancient Greek philosopher Pythagoras used the triangle as a symbol of wisdom, and later Christianity used the triangle to represent the Trinity of the Father, the Son, and the Holy Spirit.

Ancient civilizations such as Egypt, Babylon, India, Greece, and Rome used various marks on various pottery, metal utensils, and handicrafts a long time ago to facilitate official taxation, or use Accounting between workshop owners and craftsmen was the bud of trademarks.

In the 13th century, various guilds were prevalent in the European continent and required that goods be marked with marks recognized by the guilds, thereby distinguishing producers. This already has the connotation of modern trademarks.

When humans gradually move from spiritual symbols to utilitarian marks in the use of symbols, and when such symbols are combined with the concept of commodities, "trademarks" appear.

In 1262, the Italians used water patterns as product logos on the paper they made. Water pattern design even became an important part of the work of papermaking technicians at that time.

In the 19th century, modern trademark systems were established in various European countries. France promulgated a code in 1804, which for the first time affirmed the protection of trademark rights and was the first in the world to establish a trademark registration system. nation.