A "weird" trend has emerged in recent years. As long as the word "Internet celebrity" is in the name, it doesn't matter which Internet site it became popular on, or whether it is really an "Internet celebrity" ”, are indispensable for a large amount of traffic. Nowadays, many businesses are really trying their best to keep up with the footsteps of "Internet celebrity XX".

“Wuliangye Ice Cream” appears again. Is there trademark infringement?

Recently, an "Internet celebrity ice cream" has become popular on the Internet - "Wuliangye Jinqiao Ice Cream". Wuliangye is added to its raw materials, and its appearance is dark and rich chocolate, with edible gold foil, hence its name.

But someone is selling "Wuliangye Ice Cream". Does Wuliangye officials know about it? You must know that "Wuliangye" is already a well-known trademark in China. If this action has not been authorized by Wuliangye Group Co., Ltd., it will be characterized as trademark infringement.

Wuliangye stated that it had not received communication from the merchant, which means that the merchant's sale of "Wuliangye Ice Cream" was not authorized. However, Wuliangye did not intend to pursue rights protection.

Although the formula of the product can be determined by the merchant itself as long as it does not violate the Food Hygiene and Safety Law. The act of adding Wuliangye to food by the merchant itself is not an infringement. However, if the merchant names his own products after Wuliangye Products, this is an act of "famous branding" and is suspected of infringing on the exclusive right to use trademarks.

Judging from Wuliangye’s official reply, Wuliangye seems to have given up on defending its rights in the face of the suspected infringement of “Wuliangye Ice Cream”. However, according to the search results on the China Trademark Network, Sichuan Yibin Wuliangye Group Co., Ltd. The company has registered 2,924 trademarks, of which 367 are related to "Wuliangye".

It seems that Wuliangye Group Company has a relatively comprehensive strategy for trademark and brand protection. Why did Fanfan ignore this trademark infringement? Some people speculate that it may be because it is not within their own business scope and it is harmless; they may also think that this is a publicity and promotion opportunity that comes without any effort.