1. Sufficient financial strength is required. Formal chain store organizations need to rely entirely on their own capital for expansion efforts. Although franchise chains and free chain stores can use the capital of franchisees or franchise stores to open new stores, as a franchisor and franchise store headquarters, they lack sufficient financial strength to attract franchisees and franchise stores.

2. Unique trade trademark and good goodwill. Commercial enterprises that carry out chain operations should first be successful in market competition, have their own unique trade trademarks and corporate images, and have a certain degree of commercial visibility. A well-established trade trademark and a company's good reputation are symbols of its success and are also valuable intangible assets. As a developer of a chain store organization, having a unique trade mark and good reputation is one of the signs of a chain store headquarters’ maturity