After the establishment of Nongfu Spring Co., Ltd., mineral water has been its main business. As a daily necessity for consumers, drinking water's quality has always been an important topic of concern to consumers. The company's products are named after "Nongfu Spring". First of all, the word "farmer"

gives people a sense of simplicity and kindness, and then associates it with the mineral water product itself. The product is also as "kind" as the farmer

, giving This product is of excellent quality and satisfies people's desire for safe drinking water. Furthermore, the word "mountain spring" gives people a purely natural, green and environmentally friendly psychological feeling, which satisfies people's desire for safety.

Gives people a positive association. Secondly, the name "Nongfu Spring" is paired with the advertising slogan "We do not add any additives, we are just porters of nature", which further strengthens the image of Nongfu Spring mineral water as green, environmentally friendly and safe.

While making it easier to remember, it also better displays a good image of the product.

From the Nongfu Spring logo, above the logo is the shape of a continuous green mountain range. At the same time, there are birds flying in the sky above the mountains

From the perspective of color, green is usually a symbol of environmental protection, vitality and nature. The existence of mountains and birds, set off by green, gives people an environmentally friendly, safe, and natural feeling. Below the trademark is the name of Nongfu Spring in red. Red usually gives people a visual stimulation.

The content is significant and eye-catching. From the overall perspective of the trademark, the combination of green and red has a sharp color contrast and is impressive. It not only reflects the environmental protection characteristics of its products, but also attracts attention. It increases attention, is simple and easy to understand, and has a distinctive personality.