1. Tmall flagship store

Tmall flagship store is mainly a type of store that merchants choose to open stores through their own registered brands. Subsidiaries can be further divided into brand flagship stores that operate one free-brand product; brand flagship stores that operate multiple private-label products and each brand belongs to the same actual controller; brand flagship stores opened by the new brand owner of the store; the store opening entity must It is an enterprise with an exclusive authorization document issued by the brand rights holder or holder to open a Tmall brand flagship store.

2. Tmall stores

Tmall stores are stores opened by merchants as agents or authorized brands. Subordinates can be divided into specialty stores that operate one authorized sales brand of goods; specialty stores that operate multiple authorized sales of goods and each brand belongs to the same actual controller; the authorization document issued by the brand owner must not have geographical restrictions.

3. Tmall store.

A Tmall specialty store is a store where a merchant has two or more brand products under the same enrollment category in the Tmall market. Subordinates can be divided into specialty stores that operate two or more other people's brands; specialty stores that operate other people's brand goods and own-brand goods; specialty stores that operate two or more self-owned brands; specialty stores that can only operate under one investment category Apply for one.

Flagship stores can be divided into three main types, namely:

A brand flagship store that operates a private brand store.

A brand flagship store that operates multiple private brand products and each brand is owned by the same actual controller (limited to Tmall’s active invitation).

Brand flagship store opened by the owner of a retail brand (service trademark) (limited to Tmall’s active invitation).

Specialty stores can be mainly divided into the following two types, namely:

Operate a specialty store authorized to sell branded goods.

Stores that operate products from multiple authorized sales brands and each brand is owned by the same actual controller (limited to Tmall’s active invitation).

Specialty stores are mainly divided into three types, namely:

Specialty stores that operate two or more other people’s brand products.

A specialty store that operates both other people’s brands and its own brand products.

Specialty stores that operate two or more private label products.

2. Settlement Rules

The conditions for Tmall to settle in require a copy of the enterprise business license, enterprise tax registration certificate, organization code, bank account opening license, and the front and back of the legal representative’s ID card. Copies, front and back copies of the store manager’s ID card, trademark registration certificate or trademark agency notice, formal brand authorization documents from superiors or formal purchase contracts or invoices, copies of ID cards signed by authorized suppliers, and certificates issued by merchants to Alipay Authorization letter and detailed product list.

In summary, Tmall stores are divided into three types of stores: Tmall flagship stores, Tmall specialty stores, and Tmall specialty stores. Among them, Tmall flagship stores can be divided into three types. Merchants can choose the type of store they want to stay in according to their own needs.