Why did Ali grab the "Double Eleven" trademark?
Double Eleven was originally an activity that Ali first came up with. Now, JD.COM and other e-commerce companies have been registered, so they can only make a fuss and splash dirty water on Taobao. What's more, what is wrong with e-commerce rights protection? It is said that people have the spirit of opening up the internet, and there is a relationship between safeguarding their own interests by proper means and maintaining the spirit of the internet. Other e-commerce companies can use advertising words to insinuate Taobao, but Taobao can't defend its rights? Plagiarism planning, entertainment topic hype, JD.COM also has these abilities. You readers go to JD.COM to see some advertisements. JD.COM's pictures are all copied from Taobao, and even the dolls are too lazy to take off. I'm drunk. Taobao has no problem registering for the Double Eleven this time. If he wants to be a man of temperament and wisdom in China, he should register first if he doesn't register others, including JD.COM. There is no feeling and nobility in the shopping mall, only pragmatism. There is nothing wrong with Taobao. Everyone scolded him, but also had a mouth addiction, and then said to his men: What do you eat? It's so slow to register a trademark. Taobao's registration of "Double Eleven" is also more symbolic than practical. It's just various exhibits of the enterprise museum for more than ten years and decades. All the goods have been sold, the songs have been sung, and the signs are still hanging high. Trademark protection? What should I do? Everyone has their own response.