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What are the damages caused by trademark squatting?

1. What are the damages caused by trademark squatting? ①Restricting the development of enterprises: Many enterprises do not have registered trademarks when they first start to develop. However, when they need to go public and need to register a trademark for further development, they find that the trademark has been registered. At this time, not only the pace of development has stagnated, but also a huge price has to be paid to buy back the trademark or register another trademark. It is not conducive to trademark competition. ② Enable enterprises to protect their rights: Many enterprises register all types of trademarks in order to prevent their brands and flagship trademarks from being registered. However, the application fees and renewal fees are very high, which increases the cost of trademark protection for enterprises. ③Waste of trademark resources: Many companies, such as Tencent, Xiaomi, NetEase, etc., have carried out defensive trademark registrations in order to prevent their trademarks from being registered by others, such as Lao Ganma’s “Lao Gan Daddy” and “Lao Gan Sister” etc., as well as Xiaomi's "rice", "shrimp", "corn", etc. Because the trademark is not used, it is a huge waste of trademark resources. 2. The definition of trademark squatting is the malicious use of trademarks, domain names or trade names and other rights that have certain influence. 3. Background of malicious registration ① Low cost of trademark application: With the continuous improvement and perfection of my country’s trademark law, the process of trademark registration in my country has been greatly shortened, and the cost has also dropped significantly. ②The threshold for trademark application is low: As long as you have a copy of the license, you can register a trademark, unlike in the United States, which must be an actually used trademark. Therefore, many people register companies to specifically register trademarks. ③ Trademark squatting has high benefits: As long as a trademark is successfully registered, it can bring huge benefits to the squatter. Because of this, many people prefer to do things that are illegal and unreasonable even though they know it is illegal and unreasonable. To sum up, this article first explains the definition of malicious registration, and secondly explains the background of trademark application, which mainly includes three aspects: low cost, low threshold, and high benefits. Finally, it emphasizes the harm of squatting, which not only harms the enterprise's Development and rights protection costs also waste trademark resources. If you still have questions about this, you can consult a legal professional.