The main factor that affects the success rate of trademark rejection review is to look at the "weight" and "quality" of the reasons for review explained in the review application. In cases where the applicant successfully conducted a rejection review, the following main reasons were raised: (1) The applied trademark is an unregistered trademark previously used by the applicant. After long-term use and publicity, it has gained a certain degree of popularity and reputation. The applied trademark has been widely used by the applicant and has formed a one-to-one correspondence with the applicant, and has the distinction that a trademark should have. (2) The applied trademark is a brand-new trademark designed by the applicant, which is original and distinctive. The application for approval and registration of a trademark will not cause confusion or misunderstanding among the relevant public. (3) The applied trademark is clearly different from the cited trademark in terms of constituent elements, drawing method, overall appearance, salient parts, name, meaning, etc., which will not confuse consumers and do not constitute similar trademarks. Among them, specific differences in components, drawing methods, overall appearance, salient parts, calls, meanings, etc. can be proved through detailed explanations to enhance persuasiveness. (4) Based on the principle of consistent examination standards and combined with this case, each cited trademark contains similar constituent elements and overlaps in similar groups approved for use, but was eventually approved for registration one after another. It can be seen that among the trademarks Containing similar factors is not a decisive reason for rejection. Therefore, if a trademark has its own distinctive features and can play the role of distinguishing the source of goods or services, it should be approved for registration. Through well-founded and professional analysis and comparison, the originality and distinctiveness of the applied trademark will be evident on the paper, and the probability of passing the rejection review will be greatly increased.