The horse head is the symbol of Baojun car.

The trademark pattern design of the Baojun brand is consistent with the sound and shape of the brand name "Baojun". The "horse head" is used as the main element of the brand logo, expressing the meaning through form, highlighting traditional Chinese elements and modern composition forms. The integrated creative ideas fully embody the brand spirit of "optimism and enterprising, steady and reliable, shrewd and confident". The horse's head in the logo stands high, representing the company and brand to pay tribute to millions of car owners and users in China!

Classic shield logo: The overall structure adopts a stable and firm shield shape common to international brands, implying the reliable quality of its products and SAIC-GM-Wuling’s determination and will to fully enter the mainstream passenger car camp. .

Baojun cooperation:

On July 18, 2011, on the first anniversary of the launch of SAIC-GM-Wuling’s new passenger car brand “Baojun”, SAIC-GM-Wuling officially announced , its subsidiary Baojun Motors officially signed a strategic partnership with the Chinese National Equestrian Team and the Chinese Equestrian Association.

In 2014, the annual blockbuster parent-child program "Daddy Is Back" was launched on Zhejiang Satellite TV. Many viewers were hooked on it, and the ratings were even better.

SAIC-GM-Wuling, which is committed to "Family makes life better", has become a strategic partner of the program "Dad is Back". It uses emotional marketing to communicate closely with consumers and has formed a good reputation among the audience. The strong emotional buzz has also triggered the return of emotional marketing and experiential marketing by major car companies.

Reference for the above content? Baidu Encyclopedia-Baojun