Brand planning book is a combination of trademark, product attributes and product value, and is an indispensable link in integrated marketing. So, what parts does a brand’s planning book include? How to do it? What parts does a brand planning book include? In fact, a complete brand planning book includes a lot of content, such as: brand analysis, strategic design, target market analysis, competitive product analysis, consumer analysis, brand building, industry market situation analysis, These ten parts include brand planning, brand maintenance and effect monitoring. Among all factors, brand analysis, strategic design, brand planning, and brand building are the core parts of the brand planning book and need to be taken seriously by enterprises. Brand planning is an indispensable link in integrated marketing. Large enterprises can set up their own brand planning departments if they have the conditions to complete the entire process of brand planning independently. Moreover, small and medium-sized enterprises may not have the economic and manpower conditions. Before deciding to create a brand, they must carefully select a brand planning company to assist in the establishment of a brand marketing website. Many companies are worried about this question: Is it feasible to hand over brand planning to a third-party service company? If it is a professional third-party company, it is a very good choice for small and medium-sized enterprises, because analyzing the market and competing products in advance is a large "project", and the service provider has rich experience in brand building, as well as its own Platforms such as video marketing platforms will bring many intangible benefits to enterprises. Professional brand planning services have brought many intangible benefits to enterprises. Third-party brand planning consulting service companies not only know the contents of the brand's planning book, but also know how to create high-quality brand planning and provide time-saving and worry-free services for small and medium-sized enterprises. . Third-party companies also often provide adaptive website building services, which can be disseminated through various terminals to bring consumers closer to brand concepts and values. In addition, professional service providers will bring the following benefits to small and medium-sized enterprises: 1. Wide service coverage. If it is a professional brand marketing service provider, the coverage will be very wide, including video marketing, network technology services, domain name registration server hosting and website operation and other technical support, providing one-stop network-wide brand integrated marketing services. Starting from the needs of small and medium-sized enterprises and starting from differentiation, we are committed to providing enterprises with overall planning plans and specific implementation of online publicity and technology applications, making online marketing for small and medium-sized enterprises simpler. 2. Low cost and high efficiency. In addition to providing professional planning documents, third-party brand planning consulting service companies can also achieve full network coverage at lower costs and higher efficiency, allowing professional teams to use Systematic thinking, thereby making Internet marketing for small and medium-sized enterprises easier. The cycle of Internet operations includes website construction cycle, launch cycle, operation adjustment cycle and system output cycle. These periodic services can make enterprises more worry-free and save money. In short, the brand planning book contains a lot of content. So, if the company wants to do a good job in brand planning, it might as well find a professional third-party company to do it, so as to achieve better results.