1. Identify the trademark logo. Famous and high-quality products generally use registered trademarks, and the trademark logo and the word "registered" or "R" are printed on the packaging. When purchasing goods, consumers should develop the habit of paying attention to the registered trademarks of the goods.

2. Pay attention to the quality of packaging and printing. Generally speaking, the packaging materials of famous and high-quality products are relatively exquisite, the packaging and decoration patterns are clearly printed, the image is realistic, the color is appropriate, and the degree of solidity is high. Because most of the counterfeit and shoddy goods use defective trademarks or self-printed logos, they are prone to incorrect colors, distorted graphics, blurred patterns, uneven seals, and skewed binding and pasting.

3. Pay attention to the instructions on the packaging. Famous and high-quality goods (including imported high-quality goods) will be marked with product name, factory name, factory address, specifications, model, ingredients, net weight, date of manufacture and other descriptions on the packaging in accordance with regulations. Producers of high-quality goods will not and do not need to inform consumers Concealing their own situation; while manufacturers of counterfeit and shoddy goods often deliberately avoid and do not mark the above content. The most common ones are no factory name, factory address or only "Made in China" and other words.

4. Pay attention to where you choose to shop. Regular state-owned large and medium-sized commercial enterprises generally have stricter and standardized purchase management systems and pay more attention to their own goodwill. The possibility of buying fake and shoddy goods here is less likely to cause problems. It is also easy to get a timely solution.

◆In addition, once consumers discover counterfeit and shoddy goods, please report it to the industrial and commercial administration department, technical supervision department and other agencies in a timely manner, and please help them investigate and deal with it, so as to protect themselves and others. This is a good thing.