What are the text arrangement techniques for product promotion posters?

Selection of fonts

There are many font styles, just like smells and sounds, containing different emotions, meanings and Relevance. If inappropriate fonts are used in posters, the effect of information transmission will be greatly reduced, or even become invalid information, affecting the conversion rate.

① The consumers and users of cars, razors, game equipment, etc. are mainly men. The product poster design can be based on the characteristics of men such as roughness and toughness, and choose fonts with thick strokes and full of power. Such as the square, bold and black simplified style, and the Hanyi Lingxin style simplified style.

② The consumers and users of women's clothing, jewelry, skin care products, etc. are mainly women. The design of product posters can be based on women's elegant, soft, delicate, fashionable and other characteristics, and choose slender, curved, beautiful, and font shapes. Fonts with varying weights.

③ Promotional products usually need to convey very exciting and intense emotions to users, and this emotion coincides with the intense, impulsive and exciting characteristics of men, so in promotional posters, masculine Fonts are commonly used, these typefaces are thick and conspicuous.

④Based on the characteristics of children such as being cute, interesting, round, lively, and naughty, baby product posters can use cute, round strokes, playful, and irregular fonts.

⑤The consumer groups of literary style clothing, jeans, etc. are mainly young people with a strong literary flavor. The poster design of its products can be based on the characteristics of this group of people such as comfort, quietness, and yearning for a slow life. Handwritten, retro and elegant fonts, etc.

Text arrangement

①The readability of text. The main function of text is to convey various information to the public. To achieve this purpose, the appeal effect of text must be considered to give people a clear visual impression. You can arrange them in high and low positions, pay attention to the different color changes of the text, and the changes of certain strokes.

②Text of different materials. Combined with different backgrounds and promoted products, different materials for the main title text can be designed.

③Add a color block to the bottom of the text. Make the text more prominent by superimposing different shapes and color blocks at the bottom of the text. This method can be used when the text and background colors are too similar to prevent the text from blending into the background.

④ Line modification. By appropriately adding some lines to the copywriting part, you can increase the attention of the text and make each part of the text clear and clear at a glance, with distinct functions.

As for the text arrangement techniques for product promotion posters, the editor of Global Ivy will share them with you here for the time being. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn. How to format text on an e-commerce poster page? 1. Alignment types: left-aligned, right-aligned, center-aligned. Function: There is an invisible line in left-aligned (right-aligned) typesetting, which is parallel to the border line of the poster, naturally connecting the copywriting together, giving people a sense of stability, unity, and neatness. Center-aligned typesetting gives people a formal, atmospheric, and high-end feeling. In the centered typesetting of posters, you will often see copywriting directly on the product to create a sense of hierarchy. Appropriate addition of light effects will make the entire picture more vivid. The sense of space is greatly improved. Left-aligned and right-aligned are the most common e-commerce poster layout principles. The most commonly used is left-aligned layout, because many people's browsing habits are from left to right. Try to avoid using center alignment unless it is a more formal and stable design. 2. Contrast types: size contrast, density contrast, thickness contrast, color contrast. Function: Clear priority and avoid elements on the page being too similar. Enhance the effect to make the picture more beautiful and enhance the readability of the page. 3. Repeat types: repeat text color, repeat text size, repeat text font. Function: Increase the order and unity of the picture. 4. Grouping function: When there is a lot of copywriting, group related copywriting together to increase the beauty of the picture and make it easier to read. How to format a poster with a lot of words? In poster design, text posters have always been a very unique branch. Design lions feel overwhelmed when faced with the large amount of "hard" text that needs to appear on posters.

So, is there a poster design that has a lot of words and is super beautiful? Of course! Museum posters often use dense typography. Japanese designer Muramatsu Johiko has many excellent artistic designs. Magazine covers often give us references. So, back to the main question, how to design a text poster that is eye-catching? A good commercial design must take into account both content communication and aesthetics, and the way to connect the two is "layout" design. Use text arrangement and changes to reasonably emphasize and highlight the content. The topic of "letting readers see important content at a glance" has long been studied thoroughly by the newspaper and advertising industries. By adjusting font size, space and spacing. The content can be arranged comfortably without complicated changes. These are the most basic tools and the most practical. Modern business posters also like to use this method when dealing with complex information. Simple pictures + appropriate text layout. Of course, a correct layout does not mean filling the screen. Appropriate white space is also important. Make sure important information is not obscured by side details. Try to place similar elements together so that the poster will naturally create white space and the layout will not be cluttered. The white space between key content and pictures can not only emphasize the effect, but also leave space for your layout design. Different from the "square" layout, the use of some curves can also guide and focus the vision. The above are just the basic operations for processing text. If you want your poster to be more outstanding, there are many aspects that you can work on. Text posters often mean that everyone has to work hard on the arrangement and design of text, and color seems to have become a side dish. This is not the case, the use of color is definitely the “big deal”. Echoing the theme of the poster, it sets the tone and characteristics of the design body. Emphasize contrast, highlight the key points of the poster, and use large color blocks to organically divide the space. When dealing with posters with a lot of information, many designers take a different approach and choose very saturated colors, and in the end they get very interesting effects. The combination of color and large amounts of text works well. The bright colors will not overwhelm the focus but can catch everyone's attention and convey the characteristics of the poster to the audience in advance. "Lessmore" "Don't use more than 3 fonts in a poster" are not unreasonable. These "golden rules" in the design world are not unreasonable. However, Teacher Jiang Wen also said: "There must be a question mark in everything!" "So, Canva Jiang is here to encourage everyone to be bold and try more when designing. There are many excellent posters composed of multiple fonts. The combination of multiple fonts and content is very intuitive and does not violate the examples. In addition to fonts, The direction of text placement can also be used as a reference. Enlarging the font as a frame is also a good idea. A poster that looks good and a poster that is relevant to the message it conveys need to pay more attention to the content. Cooperate with the design. Instead of turning the text information into a burden, try to make it a part of the poster design. The following is an example of the theme of the exhibition being consistent with the intention of the clock. Different from designing with colors, fonts, etc. You need to put more effort into understanding the deep abstract meaning of the information, and then recreate it. The CHANNEL-e exhibition poster combines the mobile phone case with the exhibition information. Designing a poster with a large number of words is indeed a challenge for novices, but it is a challenge. It is also a very good opportunity to use your creativity. You can use it after mastering some basic design principles. Finally, I wish you all a happy design.