In the 1960s, Wenzhou fell into the wave of the Cultural Revolution. After the reform and opening up, groups of wandering, hard-working, smart and hard-working Wenzhou people were active in every corner of China. At first, they were very inconspicuous, and people only knew them from shoe repairs, small hair salons, and small vendors. In addition to being as thin and graceful as the Jiangnan people, Wenzhou people work and do business silently. They are no different from migrant workers and small traders in other places. However, slowly, there are more and more Wenzhou hair salons, Wenzhou clothing stores, Wenzhou Electronic City, and Wenzhou products, and there are more and more various Wenzhou product packaging, signs, certificates, and badges. For a time, Wenzhou products flooded the country. Gradually, people changed from indifference and disdain to Wenzhou people, to full interest, to surprise and admiration, to to careful inquiry: What are Wenzhou people like? So much, so profitable. When doing business, Wenzhou people pay attention to starting from the small side. Wenzhou people are pragmatic and hard-working. As long as they earn a penny, Wenzhou people will spare no effort to do it. They never aim too high or make great achievements. When Wenzhou people make money, they start from scratch, step by step, and are down-to-earth and meticulous. Unlike people in some places, who can't make big money and don't want to make small money, they have no choice but to complain that God doesn't help them. Buttons, labels, signs, trademarks, trinkets, small toys, these "baubles" that outsiders look down on and are too lazy to make, are all made by Wenzhou people. They are not afraid of making less money, but they are afraid of not making enough. Wenzhou's small commodities are everywhere Nationwide. Wenzhou people follow the path of small commodities and large markets. When they start a business, they are not like Beijingers and Guangdong people who pursue grandeur and big products. They also start from a small place to fill the gaps in the national small commodity market. Here, the hardware and electrical appliances from Liushi in Yueqing County, the buttons from Qiaotou Town in Yongjia County, and the small commodities from Jinxiang in Cangnan County are the most famous and typical. However, Wenzhou people are discerning. After they accumulate capital, they will expand their products from small to large, and eventually from buttons to clothing and shoes, from electronic components to complete sets of electronic equipment, from daily small items to high technology industry, and got involved in the real estate and financial industries, so Wenzhou people became bigger and bigger, and became more and more impressive. Starting from a small start when doing business is a specialty of Wenzhou businessmen, and it is also the secret to their success. Good at sales Wenzhou people are the best at sales. Wenzhou people are "thick-skinned". They are not afraid of hitting a wall, nor are they afraid of being looked down upon by others. They have only one thought: No matter how you think I treat me, I just want to make money from you! They use their smiling faces, their worn-out lips, and their worn-out shoes. Then, they send their products to all parts of the country and attract people from all over the country to Wenzhou. Once upon a time, there were more than 140,000 farmer buyers and sellers in Wenzhou, flying all over the sky like locusts. It was said that an army of 100,000 invaded the north and south. Liushi Hardware Low-voltage Electrical Appliances Professional Market has more than 4,000 buyers and sellers operating throughout the country. Qiaoxing Button Market, known as the largest button market in the East, has nearly 10,000 farmer buyers and sellers forming a national sales network. There are more than 7,000 people selling products in the township's badge, sign, and plastic sheet market. At the Yishan District Recycled Acrylic Fiber Market, there are more than 5,000 people wading through mountains and rivers, carrying bags of clothes through villages and alleys... Wenzhou's farmer buying and selling team is transformed from workers in various professions. Previously, they may have been farmers working in the fields, employees of township enterprises, village cadres, demobilized soldiers, private teachers, etc. There are also a considerable proportion of people who have been transformed from cotton playing, handicrafts, small businesses and other industries. These people have traveled all over the country, inside and outside the Great Wall, in urban thoroughfares, and in remote rural areas. They outline the image of Wenzhou people in front of the whole country. They have gone through ups and downs, seen the world, and been tempered; at the same time, their long-term practice in outings has cultivated their talents in communication, accumulated business experience, and become familiar with local customs, living habits and market demand conditions, and established many stable relationships. The channels have laid the foundation for the success of purchasing and selling activities. This is a diligent, capable and flexible special force that has made great contributions to the development of Wenzhou's rural commodity economy. In Wenzhou, people who can run supply and marketing operations are called "Heavenly Soldiers and Heavenly Generals". Wenzhou people don't care what they do, as long as they make money, no matter whether they are familiar with it before or not, they will do it. They will sell whatever they like, and they are proficient in "eighteen martial arts", including eating, treating, giving away, cheating, white and underworld Yes, everything is possible. Since Wenzhou people use whatever method works, most of the products sold by Wenzhou people sell well all over the country. Wenzhou people have particularly bright business acumen. In the eyes of Wenzhou people, money is everywhere. The key lies in how you discover and make money.

Wenzhou people are very good at digging out opportunities to make money from other people's careless things. The earliest buyers and sellers of buttons were the brothers Ye Yaolin and Ye Yaoqing. At first, they bought a batch of buttons from Luqiao Button Factory in Huangyan County and tried selling them in Qiaotou Town. In less than a day, the buttons worth 400 yuan were sold out. As soon as the news came out, everyone started to start the button business. As a result, buttons play an increasingly important role in Qiaotou’s small commodity market. By the second half of 1981, there were more than 100 button stalls, becoming the protagonist of Qiaotou Market. In February 1983, the button market was officially opened. It soon developed at a miraculous speed and became a nationally famous button trading center. It was hailed as "the first button market in the East" by Hong Kong's "Wen Wei Po".