The first type is that a domestic company registers a trademark within the country and just gives it a foreign name. Product design, research and development, production, and sales are all done domestically, but it is packaged as a foreign brand and promotes itself as a foreign brand. or international brands. For example, Baogeshi mobile power supply, SKAP, Qiaodan, etc. fall into this category. This is the lowest and most basic form of "fake foreign brands", with the lowest cost and the simplest technique. Of course, this kind of counterfeiting technique is also the clumsiest. As long as you go to the Industrial and Commercial Bureau to check the registered trademark information, the true identity of such fake foreign brands can usually be revealed.

The second option is to set up a "shell" company overseas and register a trademark, but the design, research and development, production and sales of the product will all be carried out in China. Sibao Cosmetics, Chateau Carmen Winery, Xiangwushi Speakers, etc. fall into this category. This is the initial stage of "internationalization". The techniques of this type of brand are relatively advanced. Because they have registered companies abroad, it is difficult to identify the authenticity by just checking the registered trademark information of the Industrial and Commercial Bureau, because the owner of the registered trademark is indeed "Foreign" companies.

The third type is to register a trademark overseas and introduce technology or raw materials from abroad. Some imitate similar foreign products in design (even foreigners participate in the design), but the products are produced domestically. Oudi flooring, Lufu bedding, and a large number of "international brand" clothing all belong to this type, and some of Shien's milk powder is canned in this way. But because it is not "originally imported" and not produced under a foreign regulatory system, once such a brand is labeled as a "fake foreign brand" by the media, it will be difficult to defend it.

The fourth method is to register trademarks overseas, entrust local companies to manufacture products, and domestic companies introduce them as general sales agents to counterattack the Chinese market. Nurez milk powder, natural nutritional supplements, etc. all belong to this type. Logically speaking, this should be a foreign product with "original taste", but now consumers don't agree. Because there is no sales in foreign markets and no foreign brand as a guarantee, consumers are still uneasy, and it is even more difficult to have a sense of glory in enjoying the same lifestyle as foreigners.