Brand authorization letter

In the era of continuous progress, more and more people will use the authorization letter. The authorization letter is a symbol of the principal’s authorized behavior and the generation of agency power. direct basis. So how should a power of attorney be drawn up to maximize its effect? Below is the authorization letter of the brand that I carefully compiled. I hope it will be helpful to everyone. Brand authorization letter 1

Brand user (Party A): ______________

Brand licensee (Party B): ______________

According to the "Trademark Law" According to the "Implementation Regulations", both parties follow the principles of voluntariness and good faith and sign the brand license contract through friendly negotiation.

Scope of trademark authorization

1. Party A licenses the registered trademark (registration number: _______) to Party B to use it on the packaging of the products it sells.

2. Trademark logo: (separate page)

3. The period of licensed use is from _______year_______month_______to_______year_ Ending on ______month_______day.

When the contract expires, if the use time needs to be extended, Party A and Party B shall renew the trademark license contract separately.

IV. The geographical scope of Party A’s permission for Party B to use the trademark: within the People’s Republic of China, Taobao, Paipai, Amazon and other e-commerce websites.

5. Party A licenses Party B to use the trademark in the form of: the license is limited to Party B’s sales channels within the People’s Republic of China.

Rights and obligations of both parties

6. According to the provisions of the "Trademark Law of the People's Republic of China": "The licensor shall supervise the licensee's use of the goods with its registered trademark Quality; the licensee shall ensure the quality of the goods using the registered trademark. "Party B must ensure that the products using Party A's registered trademark on the goods it produces must comply with national regulations on product hygiene, quality, measurement, environmental protection, packaging, Industry standards and legal explanatory text requirements.

7. Party B shall not arbitrarily change the text, graphics or combination of Party A’s registered trademark, and shall not use Party A’s registered trademark beyond the scope of the licensed products.

8. Party A and Party B shall negotiate on whether to continue to authorize the use of the trademark two months before the expiration of the trademark license contract. If they continue to use the trademark when it expires, they shall re-sign the "Trademark License Contract" and renew the registration fee. Renewal of the contract will terminate automatically.

9. After the termination of the contract, Party B shall not use Party A’s authorized trademarks and logos on the products it produces, and Party B is allowed to use Party A’s authorized trademarks and logos on its product packaging, corporate plaques, and promotional materials in item 6 of this contract. Otherwise, Party A has the right to pursue its infringement liability according to law.

10. During the validity period of the contract, Party A has the right to supervise the quality of Party B’s products in accordance with Article 40 of the Trademark Law of the People’s Republic of China. Party B has the responsibility to submit the packaging design manuscript to Party A shall review and file the records to avoid any violation of the law.

11. Party A’s authorization to use Party B’s trademark is in accordance with the provisions of the Trademark Law of the People’s Republic of China and the Implementation Regulations, and is only intended to increase Party B’s visibility and expand market share. Lead the corporate image and product image planning and packaging. It is legally authorized and protected by law. At the same time, it should be emphasized that both parties are independent legal persons and each bears independent legal responsibilities; the claims and debts of Party A and Party B, as well as the legal liabilities unrelated to this contract, shall not involve the other party; the claims and debts of Party A and Party B, and Other legal disputes and liabilities unrelated to this contract cannot constitute joint and several legal liability to all parties.

12. The contract will take effect on the date signed by both parties. 10 days after the execution date is overdue.

If Party B fails to take remedial measures within 3 days after receiving Party A's notice, Party A has the right to terminate Party B's contract and demand compensation from Party B. Party B will be responsible for any consequences arising therefrom.

Conditions for the termination of this contract:

13. Party B shall be liable for breach of contract within 10 working days after signing this contract.

Liability for breach of contract

14. Party B cannot legally use the registered trademark beyond the trademark category, product type, trademark use area, use form, use period and other conditions stipulated in the "Trademark License Contract".

15. Party B is limited to using the trademark authorized by Party A on the products sold by the company. Party B shall not sublicense the trademark authorized by Party A to a third party in any form or reason, nor may it use it as an investment to establish a new legal entity with a third party to produce, sell and make profits.

16. Party B must pay all trademark usage fees in full before using Party A’s registered trademark, and shall not refuse or delay payment for various reasons. During the duration of the license contract, Party A cannot unilaterally terminate Party B's right to use the trademark (except in compliance with the terms of the "Contract Termination Conditions" in this contract).

17. If both parties violate the terms of "Liability for Breach of Contract", the default amount of the defaulting party shall be RMB 100,000.

Applicable Law

18. The formation, interpretation, validity and resolution of disputes of this contract are governed by the Trademark Law of the People's Republic of China and the Implementing Regulations, etc. The jurisdiction and protection of relevant laws and regulations.

Dispute Resolution

19. If there is a dispute over the contract that needs to be modified, both parties must unanimously agree, sign a written contract and submit it to the original trademark office for acceptance before it can take effect.

20. For losses caused by one party’s failure to perform its obligations under the contract or its serious violation of the provisions of the contract, the non-defaulting party has the right to file financial compensation against the breaching party. Both parties reach a consensus after negotiation, and the contract can continue to be performed after the non-breaching party receives compensation.

21. If a contract dispute cannot be reached, the dispute can be submitted to the China Council for the Promotion of International Trade Arbitration Commission, which will conduct arbitration in accordance with the "Arbitration Regulations of the People's Republic of China" and the arbitration results will be are final and binding on both parties.

This contract is made in triplicate. According to the provisions of the Trademark Law of the People's Republic of China and the Implementing Regulations, Party A shall submit a copy of the contract to the Party within three months from the date of signing. Send it to the Trademark Office of the State Administration for Industry and Commerce for filing; Party B will submit a copy of the contract to the Industrial and Commercial Bureau of the place of registration for review.

Licensor (Party A): ______________ Licensee (Party B): ______________

Legal representative: ______________ Legal representative: ______________

_______ year ___month___day_______year___month___day Brand Authorization Letter 2

Party A: _________

Party B: _____________

After friendly consultations and based on the principles of equality, voluntariness, honesty, and mutual benefit, Party A and Party B have reached the following agreement on Party B’s agency for the promotion and sales of Party A’s designated products in designated areas:

1. Party A authorizes Party B to be the authorized distributor of Party A’s products _________ in the area of ??______ Product Agent Authorization Letter Sample.

2. The authorization period of Party A is from the signing date of this agreement to _________year________month_________.

3. Party B may use the name of "authorized dealer of Party A's products" to conduct all legal business activities, but shall not use any exclusive name for publicity without permission.

4. Party B must engage in marketing and sales activities within the authorized market area and shall not engage in sales activities across regions.

Those who sell across regions or do not sell at the prescribed retail price will be given a warning once discovered; those who violate it twice in a row will be disqualified from receiving rewards for the current year; for serious cases, Party A has the right to cancel their agency qualifications and this contract. All rights and interests conferred by the agreement.

5. Party A will conduct nationwide advertising and provide market support. Party B shall make full use of the marketing publicity resources provided by Party A and actively carry out marketing activities with appropriate investment. Party A’s wholly-owned investment includes: cooperative columns and rigid advertisements in major professional media, online advertisements, etc.

6. Party A has the right to set, publish and interpret prices for _________ products. Party B must sell according to the market retail price specified by Party A.

7. Agency price:

The purchase quantity at one time shall not be less than _________ sets.

For one-time purchase of _________ sets or less, the agency price is _________ yuan/set;

For one-time purchase of more than _________ sets and less than _________ sets, the agency price is _________ yuan/set; /set;

For one-time purchase of _________sets or more, the agency price is _________yuan/set.

8. Market retail price: _________ yuan per set.

9. Settlement method: All products are available in cash and will be shipped upon payment.

10. After Party A receives the payment from Party B, the goods will be shipped within ________ working days.

Party A: __________________

Company seal: __________________

Party A’s authorized representative: __________________

Seal: __________________

Party B’s authorized representative: __________________

Signing date: _____year___month___Brand’s authorization letter 3

Party A: Qingdao Wandi Electronic Technology Party B of the Co., Ltd.: ________

Person in charge: ________ Person in charge: ________

Telephone: ________Tel: _________

Date: ________Date: ________

In order to open up the market, occupy market share as early as possible, and pursue maximum success, after friendly negotiation between Party A and Party B, and based on the principles of legality, fairness, mutual benefit, and consensus through consultation, this letter of authorization is signed for the abidance of both parties.

1. Agent product, area, term:

1. Agent product name:

2. Agent area: (specify the district and county)

3. Agency period: one year.

Have priority agency.

2. Responsibilities and rights of both parties:

(1) Party A:

1. While Party B serves as Party A’s authorized agent, Party A shall not Party B shall set up another agent within the agency area.

2. Party A specifies the regional person in charge to guide and assist Party B in providing marketing services within the region.

3. Party A guarantees that Party B will ship the goods within 24 hours after payment is received (except for special orders), and ensures long-term supply of products.

4. Party A provides relevant product certificates and documents.

5. Party A guarantees product quality and implements warranty commitments of product replacement within three months, one-year warranty, and lifelong maintenance.

6. Party A actively cooperates with Party B in conducting business skills training for sales personnel.

7. Party A’s marketing service center will provide necessary market support according to Party B’s needs.

(2) Responsibilities and rights of Party B:

1. Fill out and submit the authorized agent application form.

2. Investigate and understand the product demand information of relevant users within the jurisdiction.

3. Develop annual and monthly sales plans, clarify districts, counties, products and estimated time, and organize and implement sales service activities.

4. Clarify the specific product requirements and expectations of specific users, including implicit requirements, and accurately and timely convey user requirements to the marketing manager in the jurisdiction.

5. Establish user product and service files to maintain traceability of related products.

6. Provide effective market information to the regional marketing manager and marketing service center.

7. Investigate and analyze market competition and potential user demand information, and propose service improvement needs to the marketing manager and marketing service center in the jurisdiction.

8. Standardize management, cultivate qualified marketing personnel, and maintain communication with the marketing service center.

9. Evaluate the service quality of the marketing managers and marketing service centers in the jurisdiction, and participate in the company's marketing operation management.

3. Assessment

The marketing service center assists marketing managers in each region to implement dynamic assessments of jurisdictions and agents. Agents who cannot provide a sales plan and have no performance within 3 months will be downgraded and reauthorized.

Party A: __________________

Company seal: __________________

Party A’s authorized representative: __________________

Seal: __________________

Party B’s authorized representative: __________________

Signing date: _____year___month___brand authorization letter 4

Supplier (hereinafter referred to as Party A) ：____________________________

Demanding party (hereinafter referred to as Party B): ____________________________

Party A and Party B have reached the following agreement through friendly negotiation and based on the principles of voluntariness, equality and mutual benefit:

Article 1: Agency Principle

1. Party A authorizes Party B to be the sales agent of __________________.

2. Party B shall not damage Party A’s reputation and interests in any form during the process of acting as an agent for Party A’s products.

3. Party B can evaluate and complain about Party A’s work, and contact Party A for specific matters.

4. The market area for Party B’s agency is ____________________.

Article 2: Party A’s rights and obligations

1. Party A has the right to formulate and publish product prices.

2. Party A is responsible for the advertising of the product.

3. Party A has the right to supervise and inspect Party B’s implementation of the agreement in accordance with the relevant provisions of this agreement, assess the work progress and market behavior completed by Party B within a certain period of time, and have the right to decide whether to maintain its agency qualifications.

4. Party A is responsible for providing technical support to Party B or its customers, and assisting Party B in publicity, sales, training and after-sales service.

5. Party A will continuously upgrade its products to ensure the advanced and complete nature of its products and provide them to Party B and its customers.

6. Party A ensures the quality of the products and sends qualified on-site service personnel to ensure the safety/timely supply of the products supplied. (For specific regulations, please refer to "Business Processes and Regulations").

7. For reasonable suggestions provided by Party B regarding product functions or other aspects, Party A will upgrade the product after approval, make changes free of charge and provide upgraded products to Party B and its customers.

8. If Party A changes the product agency price, it must notify Party B in writing half a month in advance.

Party A: __________________

Company seal: __________________

Party A’s authorized representative: __________________

Seal: __________________

Party B’s authorized representative: ____________________

Signing date: _____month___day

Article 3: Party B’s rights and obligations

1. Party B can obtain sales training and telephone technical support from Party A.

2. Cooperate with Party A in cross-regional or national sales promotion activities and strive to expand the market.

3. Party B is obliged to abide by relevant business secrets and report local market dynamics and marketing plans and strategies to Party A in writing or electronic mail once a month.

4. The price and sales price of the agent products published by Party B in the media shall not be lower than the unified market retail price customized by Party A. If there is evidence that Party B violates Party A's price limit regulations (such as low-price sales) and cannot correct it, Party A has the right to demand compensation from Party B. If the circumstances are serious, Party A has the right to terminate Party B's agency authorization and cancel its authorization. Regional agent qualification.

Article 4: Term of Agreement

Party B’s agency period is from ___ year___ about ___ day to ___ year___ month ___ day

Article 5: Dispute Resolution

If a dispute arises between the two parties during the execution of the agreement. Both parties should resolve the dispute through friendly negotiation. If the negotiation fails, both parties agree to submit it to the local arbitration committee for arbitration.

Article 6: Supplementary Provisions

If there are any matters not covered in this contract, both parties will resolve them through negotiation.

This contract is made in two copies, with each party holding one copy. It will take effect after being signed and sealed. The two agreements have the same effect. The faxed copy of this contract is valid.

Party A: __________________

Company seal: __________________

Party A’s authorized representative: __________________

Seal: __________________

Party B’s authorized representative: ____________________

Signing date: _____year___month___day