What are the principles for trademark registration?

1. According to the principle of unified national registration, if an enterprise or individual wants to register a trademark on its own, it should be noted that there is only one agency in the country that can handle this procedure. This agency is: the People's Republic of China and the National Trademark Office of the State Administration for Industry and Commerce. The National Trademark Office is located in Beijing and is responsible for national trademark registration business; while local industrial and commercial departments are only responsible for general trademark infringement and supervision and management of trademark agencies.

2. First-to-apply principle, in layman’s terms, it means whoever registers first, first-served. There is no need to go into details about the benefits of priority registration. It is better to be quick than to be slow. Don’t wait until your business name is stolen before you think of registering a trademark. By then, your name has already been registered as a trademark by others.

3. First use, that is, whoever registers first and obtains the trademark first has the right to use the trademark first.

4. The principle of combining voluntariness and compulsory. Human medicines and tobacco must register trademarks, while other products and services are voluntarily registered.

We hope everyone is aware of several principled issues regarding trademarks!

What are the principles for naming a trademark?

A. Place names at or above the county level cannot be used;

B. They cannot be identical or similar to previously registered trademarks of the same category;

C. Do not make exaggerated and false propaganda to deceive consumers;

D. Try to avoid hot words on the Internet;

E. Do not violate laws and regulations;

F. It cannot contain vulgar content or set a bad example.

If a merchant is interested in obtaining a trademark, please feel free to consult the Trademark Network.