These four platforms could be registered as individuals before, but now I recommend that everyone check in as a company, which is also in line with the development trend of the platforms. The platform wants sellers with certain abilities. At least you have a business.

1. Comparison of platform fees (taking the US site as an example)

This table is what I recently summarized. The cost comparison of each platform is based on the highest fee.

In terms of fees, AliExpress charges the most, but the money can be returned. It will return as soon as you reach a certain amount of sales. The fees for each Amazon site are also different, and they are different in the United States, Japan and Europe. But not much different. eBay's fees are too high, and they don't even seem like much. If you don't pay attention, your money will be deducted. Regardless of which company charges the most, eBay is the clear winner. Wish is the best, no platform fees.

Let’s talk about eBay’s store fee system separately.

eBay stores are divided into beginner, intermediate and advanced levels.

The entry-level store is 24.99, you can upload a fixed price of 250 pieces and an auction price of 250 pieces. If there are more than 250 items, the buy-in price for each uploaded item is $0.2, and the auction price is $0.25.

Intermediate stores and high-end stores can be referenced according to the table. eBay will still play. In addition to store fees, eBay also has function fees. For example, if you upload a product, if you want to add special functions, such as certain special effects and bolding when the mouse is placed on the title image. If you set it for 1 day or 3 days, it will still be charged. Of course, after you edit a product, there will be a price preview, so you can pay attention to it.

In terms of commission, each platform charges different fees. eBay can actually count 15. In other words, AliExpress is currently the least popular. eBay stores charge 9.15, which varies according to different categories.

Paypal also removes commissions. Each transaction is a commission of 3.1 to 0.3. Of course, this commission is not constant. The larger the amount you charge, the smaller the commission. Paypal will have a tiered commission. You can go to the backend of Paypal

and ask customer service for a commission schedule.

2. Comparison of remittance cycles

The fastest payment time on AliExpress is generally 3 days, which is also determined based on the credibility of the store. eBay can also be considered based on the store's reputation, sometimes in real time. In other words, as long as the customer pays, you can withdraw cash. Wish and Amazon both have 14 days.

3. Comparison from a competitive perspective

We analyze from the simplest two aspects, which are also the most intuitive registration threshold and usage operations.

AliExpress now requires that you must be a business and have a trademark before you can check in. AliExpress only requires TM. Even so, I still think AliExpress is still quite competitive. After all, it is Alibaba’s product. Tailored for Chinese people, anyone who has done domestic e-commerce can basically operate it. Moreover, all the guests staying here are Chinese, so the prices are as you can imagine, and the competition is quite high.

We moved in last year and basically just paid. Now I won't give you any guidance if it takes a long time to check in.

Wish is currently relatively simple to check in. The biggest difficulty is to find a local newspaper, and the registration threshold is also very low. The backend operation is also relatively simple. Nowadays, third-party ERP software is used to operate and upload products in batches. Registration and operation thresholds are low. Time: Basically, it can be done in 7 days

Bay currently requires 90 days of utility bills for businesses to check in. There are certain thresholds for check-in. The fastest it takes to register an eBay account is 2 weeks. This is under smooth conditions, but if there are audit issues, there will be delays. eBay's backend operations are all in English, so there is a certain degree of difficulty in operation. If you are familiar with the backend, it is actually relatively simple.

It is the most difficult to register an account on Amazon now. If you want a business to move in, you also need utility bills or even bank account statements. And it will also require secondary verification from the United States in the next few months. The most conservative one is one month.

Amazon's backend operations are easy and not difficult. You can start operating them in 1-2 days if you are familiar with them.

4. Comparison of investment funds

Amazon: If you want to do well on Amazon, you must do FBA, and to do FBA you must stock up. So Amazon is investing the most money.

AliExpress, Wish, and eBay all focus on self-delivery. Of course, if you do well, you can also do overseas warehouses. The cost of pre-delivery operations is relatively small.

5. Platform operation

Amazon mainly focuses on the high-quality model, which means that your store can only have one product. Amazon has no store concept and no category weight. First, you can upload any product to your store. Of course some categories require review. Amazon is an intensive platform, with the highest conversion rate among the four platforms and the highest profit.

Ebay, AliExpress, and Wish all require distribution. That’s why many sellers on previous platforms ask whether they need to distribute goods. eBay and Wish can also list many different categories of products, but AliExpress is different. Which category you check in, you can only buy products under the current category. We may need to purchase some goods in the early stage of eBay AliExpress Wish. When there is a hit later, it will need to be carefully maintained.