In 20 14, the first store of Gelao Pavilion was grandly opened in Shanghai. With more than 20 years' experience in seasoning management, Ge Laoguan has his own secret recipe and bottom material of hot pot, and in addition, he has continuously innovated, improved and controlled the quality of hot pot in recent years, and now he has opened more than 40 stores in many cities across the country.
In May 2020, Brother Shanghai suddenly found his own on a review website. Twin brothers? Brother Ryan, the old officer. Let's feel how similar the two are:
Shanghai elder brother officer:
Brother Ryan, the old officer:
Not only is the design of the frontispiece exactly the same, but even the decoration design and environmental layout in the store are exactly the same as those in Shanghai Laoguan Store. When designing the signboard, this senior deliberately made the word Ryan weak, as if calling himself? Brother Guan? . If you don't look carefully, you'll think it's a franchise store in Shanghai Laoguan.
In 2020, the Civil Code of People's Republic of China (PRC) clearly regards brand trademarks as one of the objects of intellectual property protection, and in Article 6 of the Anti-Unfair Competition Law, it is clearly stipulated that operators shall not commit the following confusing acts, which may make people mistakenly think that they are other people's goods or have specific connections with others:
(a) unauthorized use of the same or similar signs such as commodity names, packaging and decoration that have certain influence on others;
(2) unauthorized use of enterprise name (including abbreviation, font size, etc.). ), the name of social organization (including abbreviation, etc.). ) and name (including pen name, stage name, translated name, etc. ) have a certain influence on others.
In essence, the practice of Rui's "An Ge Laoguan" is to manipulate the trademark and decoration, so that consumers can think that it is the same brand as Shanghai Gelaoguan and rub it against Shanghai Gelaoguan? Heat? In order to save publicity expenses. This kind of taking advantage at the expense of breaking the law not only steals the labor achievements of operators, but also destroys the original competitive order in the market, which should be taken as a warning.