"Metersbonwe Bang Wei" is a local casual wear brand independently founded by the Group. "Beauty": beautiful and fashionable; "Special": unique and individual; "Si": Here, concentrate and concentrate; "State": Guo Bang, Gubang; "Wei": prestige. "meters bonwe" stands for providing personalized and fashionable products for consumers, and is determined to become the leading brand in the casual wear market in China, promoting the prestige of Guo Bang and the prestige of the country. The brand name embodies the national brand plot that Mr. Zhou Chengjian, the founder of the group, will never forget and has a special liking for clothing culture.
under the guidance of Mr. Zhou Chengjian's unique business philosophy, with the care and support of all walks of life and consumers, Metersbonwe Bang Wei Group has developed rapidly. On April 22, 1995, the first "meters bonwe" store was opened in Wenzhou, Zhejiang Province. By 25, the annual sales reached 3 billion yuan, creating a miracle in the development of the industry. At present, there are 1,7 specialty stores in China, and Metersbonwe has 16 branches in Bang Wei, Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi 'an, Tianjin, Jinan, Kunming, Fuzhou, Harbin, Ningbo and Nanchang, making it a leading enterprise in China's casual wear industry.
in 1998, the group gradually moved its management center and R&D center to Shanghai. On December 1, 25, the Shanghai headquarters of the Group was officially opened, which marked that the Group entered the second stage of entrepreneurship. With the help of the location advantages and favorable platform of Shanghai as a fashion capital and economic center, we should fully integrate and allocate resources, change from business model innovation to management model innovation, integrate social resources by using information platform, build the upstream and downstream ecological chain of clothing industry, and accelerate the circulation of logistics, information flow and capital flow.
the group has been ranked among the top 1 enterprises in China garment industry for six consecutive years, and has been rated as "Top 5 Private Enterprises on Scale" by the All-China Federation of Industry and Commerce for three consecutive years. In 23, "meters bonwe" sweater was rated as "China Famous Brand"; In 24 and 25, "meters bonwe" was rated as "China Youth's Favorite Clothing Brand" for two consecutive years. In 25, the Group ranked among the "Top 5 Manufacturers in China" and won the titles of "23/24 China Clothing Brand Annual Marketing Award" and "China Women's Most Satisfied Brand". In 26, he won the "24/25 China Fashion Brand Annual Planning Award" and "26 China College Students' Favorite Brand Award". The trademark "meters bonwe" was recognized as a well-known trademark in China, and Zhou Chengjian, the president of the group, was named the best business leader in China in 26 and the best CEO in the eyes of the audience.