1. Site selection. The venue is very important, and choosing a good location is the best prerequisite for success. First of all, from a city perspective, it is generally easier to open stores in non-first-tier cities than in first-tier cities. Competition in big cities is fierce, and many places have such projects. In addition, rents are high and traffic is scattered, so all costs are much higher. Even if the business is good, there may not be much profit in a day. In second-tier cities, because all expenses are relatively cheap, children's consumption is now almost the same everywhere. In addition, small cities do not compete too much, so overall they are better than big cities. Secondly, everyone knows that shopping malls and supermarkets are good, but shopping malls or supermarkets are limited after all. If there is no such venue, it is very good for us to choose a community store or a venue next to the supermarket entrance in a bustling business circle. In addition, like a separate storefront , the model of selling children's clothing or children's toys and operating a children's paradise is also a very popular way;
2. Be sure to choose a suitable franchise brand. Today, there are many brands and equipment manufacturers of children's playgrounds on the market. A good brand of children's paradise can develop corresponding activities and related matters based on market forecasts and surveys, consumer psychology, local consumption levels, pricing and strategies, marketing management knowledge, etc. Secondly, there is professional guidance and maintenance for the product itself, such as product characteristics, usage precautions, repair and maintenance methods, to prepare for different situations that may arise during subsequent use and operation.
3. Equipment. The first thing to consider is safety, followed by fun and color. A good children's playground brand must not only have formal qualifications, but also pay attention to many details. In addition, the products must pass the national quality and safety system certification and be harmless to children. Does the company have formal trademark certification? How many physical franchise stores are there across the country? Does the company have experience in joining chain physical stores?
4. How to improve the cold business. You can try it for free after opening, and during holidays, you can launch monthly cards, annual cards, and card activities that give you a few bonuses for playing as many times as you want. When business is slow, if it is due to geographical location, you need to promote it outside, such as on the Internet and flyers. If it is only the off-season, you can do more activities to attract children or introduce more interesting toys. How to spread the word. The best way to promote the park is to distribute leaflets next to the park or in places with a lot of traffic, and to cooperate with shopping malls and supermarkets to organize activities; when it opens, the most important thing is publicity and first impression. If you don't do it well at the beginning, you will do it later. It's so difficult.
If you want to successfully operate a children's paradise franchise store, you must know the relevant business skills. The above skills related to the children's paradise franchise store, I believe these business skills will be of certain help to your business. Help, and I believe that these business skills will also make your children's paradise franchise store business more and more prosperous.