Graphic design not only gives people an aesthetic enjoyment visually, but more importantly, it conveys a new message and an idea to consumers. Therefore, in graphic design, we should not only pay attention to the visual beauty of the surface, but also consider the transmission of information.

Now graphic design is mainly composed of the following basic elements: title, text, advertising language, illustration, trademark, company name, outline, color and so on. Whether it's newspaper advertisements, mail advertisements or often seen advertising posters, these elements are formed through ingenious arrangement, configuration and combination.

Extended data:

Graphic designers communicate, style and solve problems through words and images. Because of the overlapping of knowledge and skills, graphic design is often mistaken for visual communication or communication design. Graphic design uses many different methods to create and combine words, symbols and images to produce visual ideas and information. Graphic designers may use font layout and layout technology to make product design achieve the expected effect.

Graphic design is mainly composed of the following basic elements:

A. Creativity is the first element of graphic design. Without good ideas, there will be no good works. In creativity, we should consider three conditions: audience, media and cultural background.

B, composition: composition is to solve the spatial relationship between graphics, colors and words, so as to be novel, reasonable and unified.

C. Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of screen colors.

element

1, concept elements, the so-called concept elements, are those things that don't actually exist and can't be seen, but people's consciousness can feel them. For example, when we see a sharp figure, we feel that there is a point on it and an edge line on the outline of the object. Conceptual elements include: point, line and surface.

2. Visual elements: conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually embodied by visual elements, which include the size, shape and color of graphics.

3. Relational elements: The organization and arrangement of visual elements on the screen are determined by relational elements. Including: direction, position, space, center of gravity, etc.

4. Practical elements: meaning, content, purpose and function of design.

Baidu encyclopedia-graphic design