Applying for a trademark has the following benefits:

1. It makes it easier for consumers to recognize the brand for shopping and create a brand effect;

2. Increase the visibility of the product and establish a brand image ;

3. The trademark registrant has the exclusive right to use the trademark and is protected by law to prevent counterfeiting;

4. Prepare for applying for a well-known trademark;

5. A trademark is an intangible asset whose price can be evaluated and its value can be realized through transfer, licensing or pledge;

6. Enhance customers’ information about products or services;

7. Trademark is a necessary condition for quality inspection, health inspection, bar code, etc.