The logo of Luckin Coffee is based on blue and the background color is matched with white. The contrasting colors highlight the image of the full moon and deer in the middle, and the bottom is the English name of Luckin Coffee, which overall gives people an It feels very bourgeois and simple, perfectly echoing the brand's proposition of "new retail model changing coffee consumption experience", and is brighter and brighter than Starbucks' traditional double-tailed Poseidon image logo.