Haier Group is the fourth largest white goods manufacturer in the world, and the first among the top 100 electronic information enterprises in China. It has more than 240 disciplinary units, and has set up localized design centers, manufacturing bases and trading companies in more than 30 countries around the world. The total number of employees in the world exceeds 50,000, giving priority to the development of four pillar industries: science and technology, industry, trade and finance. In 2005, Haier's global turnover reached103.9 billion yuan (12.8 billion US dollars). Haier Group was founded under the guidance of CEO Zhang Ruimin's famous brand strategy, and has successively implemented famous brand strategy, diversification strategy and internationalization strategy. On February 26th, 2005, on the anniversary of its founding on February 26th, 2005, Haier began the fourth development strategy stage-global brand strategy stage. The reputation of Haier brand in the world has been greatly improved. 1993, Haier brand became the first batch of famous trademarks in China; In 2005, Haier's brand value reached 70.2 billion yuan. Since 2002, Haier's brand value has continuously ranked first among the most valuable brands in China for four consecutive years. Haier brand's leading products such as refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration, etc. 16 were rated as famous brands in China, and Haier refrigerators and washing machines were also rated as the first batch of China world famous brands by AQSIQ. On August 30, 2005, Haier was rated as "the top ten world-class brands in China" by the Financial Times. Haier advances into the ranks of world-class brands. With the expansion of the global market, its influence is rising rapidly.