Organize the recommendation work for the recognition of famous trademarks; protect the exclusive rights of trademarks in accordance with the law, investigate and deal with trademark violations in accordance with the law; monitor various types of advertisements in accordance with the law, investigate and deal with illegal advertising acts; apply for advertising licenses in accordance with the law, be responsible for the statistics of this system; deal with superiors Other tasks assigned.

1. Formulate a development plan for the advertising industry. It is necessary to enhance the awareness of duty performance and include promoting the development of the advertising industry as an important agenda item.

2. Conduct in-depth research on advertising companies and increase guidance and support. It is necessary to strengthen research work, find out the bottom line of advertising companies, learn and understand the management knowledge and objective laws of advertising companies, conduct in-depth discussions on specific measures for development, and make suggestions for the development of companies; strengthen guidance for advertising companies to be honest and trustworthy, and create a good environment for the development of the advertising industry.

3. Highlight the key points of special advertising rectification. Focusing closely on the goal of controlling the advertising illegal rate within 1%, we will continue to focus on rectifying medical, pharmaceutical, food and other advertisements that are directly related to the health and safety of the people, and achieve "four strict investigations and one severe crackdown".

4. Enhance the deterrent effect of investigation and handling of advertising cases. We should focus on investigating and handling major cases, strictly investigate and deal with typical cases quickly, and break through difficult and complex cases; for business units that repeatedly publish illegal advertisements and the products involved, their advertising publishing business or advertising publishing shall be suspended in accordance with relevant regulations; strengthen The connection between the administrative law enforcement departments and the criminal justice departments shall ensure that those suspected of committing the crime of false advertising shall transfer the suspected cases in accordance with the law.

5. Highlight the key points of daily supervision of advertising. Strengthen the supervision of serious illegal and bad advertisements that involve and affect social stability and endanger the physical and mental health of minors; strengthen the supervision of the rural advertising market and severely crack down on false and illegal advertisements that harm farmers; strengthen the supervision of real estate advertisements, financing advertisements, and enrollment advertisements Supervise key points, hot spots, and difficulties, and improve the ability to supervise the order of the advertising market.

6. Strengthen inspection and supervision of the advertising market. Strengthen the industry management of advertising companies, and promote the classified supervision of advertising companies' credit in conjunction with the construction of economic household registration management platforms. The industrial and commercial offices must implement the fragment length responsibility system, register the "Inspection Record Form of Grassroots Industrial and Commercial Offices", and establish an inspection and supervision system for the advertising market in the jurisdiction.

7. Strengthen advertising administrative law enforcement. We should conscientiously implement the case investigation and implementation reporting system, strengthen the supervision and supervision of advertising cases, and ensure that every advertising case discovered during inspection, assigned by superiors, transferred by relevant departments, and complained by the masses should be followed up and feedback should be provided for each case.

8. Strengthen publicity work. All industrial and commercial offices should report their advertising work to the local party committee and relevant government departments in a timely manner, strengthen communication with deputies to the National People’s Congress, members of the Chinese People’s Political Consultative Conference, and representatives of the industry’s style reviewers to enhance understanding and win support; strengthen the publicity of advertising laws, regulations and rules, and establish social Supervision mechanism to create a good working atmosphere.

9. Strengthen business training. The district bureau will hold advertising business training courses in due course. It is necessary to focus on strengthening the training of advertising supervision personnel of industrial and commercial offices, and actively explore and summarize how industrial and commercial offices can strengthen advertising supervision. Take in-depth guidance as an important starting point to advance the work and promote the transformation of advertising supervision from extensive supervision to refined supervision.