A game invented on the computer of the Soviet Academy of Sciences is called Tetris. I don't want Tetris to be copied ten times among colleagues soon, and then transferred to hundreds of computers all over the Soviet Union. By 1986, Tetris has crossed the iron curtain and reached the whole world. Tetris is a common name in China (so that the copyright owner can't register the trademark in the future).

At that time, no one in the Soviet Union deliberately distributed copyright. However, the Ministry of Foreign Trade of the Soviet Union set up a company to sell Tetris software. As an employee of the Academy of Sciences, Pa Gintov has nothing to do with sales, R&D and sharing.

In a blink of an eye, the cold war ended, the Soviet Union was in chaos, and a Dutch/American Heng Ke appeared? Rogers realized the business opportunity and flew to Moscow alone with a box of dollars. He stayed for six months, and held negotiations with all departments related to Tetris copyright, including the Academy of Sciences of the Soviet Union, the Ministry of Foreign Trade of the Soviet Union, PaGintov and so on. Half a year later, after a box of green tickets is spent, the management right of Tetris (50% of the property right is still in the hands of the Soviet Ministry of Foreign Trade) belongs to Heng Ke? Rogers has it, and he becomes depressed? Lava's company deals in Tetris. But in the next few years, blue? Lava has always been a depressed industry.

In the blink of an eye, in 2000 (pay attention to the time), two executives of Activision thought that mobile games would become popular, so they came out to raise funds and set up a company called Jamdat. After doing it for a long time, I found Henk's exclusive right to take Tetris mobile games. After three days and three nights of negotiations (my boss in EA once participated in the negotiations), Jamdat got the exclusive global mobile copyright of Tetris for $200 million. After the negotiation, Heng Ke went to the door of the room and had a heart attack. He was taken directly from the conference room to the emergency room.

Then in 2004, Nokia's mobile phone topped the list of mobile phone sales, and the joystick was especially suitable for playing Tetris. Tetris has become a must for installation and the most profitable game on mobile phones. Nokia mobile phone has become the biggest selling Tetris machine! Jamdat is listed on this game (revenue exceeds 50%) with a market value of $400 million.