01 Accuracy

The door design should accurately reflect the category and business characteristics of the store, promote the business content and theme of the store, and reflect the characteristics and connotation of the products.

02 Advertising

The door should be able to advertise widely, and its purpose is to promote the store's business content and expand the store's popularity. When designing, various decorative elements such as windows, doors, light boxes, signboards, and neon lights can be used to design patterns, text, and shapes to comprehensively promote the store and brand.

03 Popularity

Door design should change with people's aesthetic concepts in different periods. Materials, shapes and popular color combinations should be changed accordingly to keep up with the times. trend.

04 Uniqueness

The door design should strive to be unique and unconventional, so that customers will have a sense of spiritual shock and emotional excitement as soon as they see the store door** *Ming. The design must dare to use exaggerated images and words to reflect the unique style of the store.

05 Economy

Do not blindly pursue luxury when designing the door. The design of the door should comply with the principle of economy and economy. As long as the materials are properly selected and consistent with its own characteristics, the final design will be The door will be carefully laid out and beautiful. Only when the door presents a bright, energetic and approachable atmosphere can it be favored by customers. If we want to plan such a friendly store, we can start from the following two aspects.

The store should be easy to get in and out

First of all, the "broad front" will give people the impression that the store is "easy to enter". Especially when visiting a store for the first time, a larger door that makes it easier to step in also means that you can leave easily, so you can entice customers to walk into the store without stress. On the other hand, a store with a narrow facade or a storefront that exudes a calm atmosphere will have a sense of tradition or class, and such a store will target a specific customer group. Therefore, the size of the store facade must also be determined according to the nature and positioning of the store.

Secondly, the most appropriate shape for the store’s furnishings is a curve, allowing people to move along the furnishings naturally. Funnel-shaped facades are also very popular with customers. Note that you should avoid placing protruding, sharp or uneven items at the front of your store, or objects that block the view, are dirty or damaged, and do not accumulate debris at the door. Your door is used to attract customers, not to attract customers. Scaring away or rejecting guests.

The door should have a clear image

People are photophilic, and a "bright" storefront can make customers feel good about it. "Bright" here refers not only to the brightness of the lights, but also to making customers feel a "bright atmosphere" through color or design. This kind of door is eye-catching and also very popular. Using popular elements can enhance customers' good impression of the store.

In addition, special attention should be paid to giving customers a "sense of tidiness" and "affinty" in performance. "A sense of tidiness" not only refers to keeping it clean, but also includes whether customers can feel the brand-newness and "affinity" of the product. ” affects how much favorability you can win from customers.

Finally, it is very important to make the store look "clear". This means that customers can tell at a glance what products the store mainly sells and what features it wants to display. If your front door cannot tell customers what you sell, then don’t use that front door. On the other hand, for some customers, a store with unclear nature will make people feel intimidated and afraid to go in.