At the beginning of the 19th century, the United States began an irresistible westward movement, which pushed the American frontier from the Mississippi River to the west coast of the Pacific Ocean. In 1848, people who went to California discovered gold mines here, which immediately caused a sensation in the world, quickly formed an unprecedented gold rush, and had a great impact on the westward movement and the development of the western United States. The gold rush is an important part of the westward movement, just like a bright fragment on a magnificent picture.
Question 2: What is Baidu Nugget? Let me explain it to you step by step:
What core technology does Baidu rely on? Search. As everyone knows, Baidu has invested heavily in the research and development of search engines.
what is the search for? Arrange and display all the search results related to your keywords for your eyes to see.
ok, here it is: as long as you use search, Baidu can cram all kinds of advertisements and search results into your eyes. In this way, you can charge advertising fees to the advertising businesses! It's expensive. If a picture as big as half a pack of cigarettes is searched and displayed a thousand times, it will cost Baidu thousands of dollars. For example, if you search for a "cold", a lot of cold medicine brands and cold medicine manufacturers will pop up, and there is a picture of the highest bidder next to it. This is: forcing you to watch advertisements, Baidu collects money.
What about the Nuggets? Nuggets are one of these searches. Specialized in pimping. Whose pimp? People who like online shopping, and people who open online stores. How to pull? Search!
to put it mildly, this matter is: finding goods for customers, finding customers for goods, or finding an accurate one. What a good thing, benefiting others and benefiting themselves, Baidu is a good person!
to put it bluntly, the person who opened the online shop pushed the advertisement through Baidu, a pimp, and tried his best to put it in your eye! Obviously, if you search for the keyword "cold", you just want to see whether it is better to drink ginger soup or eat hot noodles. As a result, the first page is full of cold medicine brands that open online stores, and each game is a hospitality! The second page may be a hospital, the third page may be a private clinic, and the fourth page may even have stomach medicine, hemorrhoids, diabetes, cancer, inheritance agency, and cemetery sales, and the details of each game are all done online! You searched for half an hour, wasting your time and mood, but Baidu people are already collecting money! From whom? It's all those who open online stores. People spend money on advertising!
now you see, no matter what gold diggers and silver diggers are, they are all money-swindling tools. At best, they are called brand packaging. In short, people are being played around, spending money and time. Don't believe it, let it dig, accumulate some virtue for yourself, and don't fool ordinary people for some money.
question 3: what happened to Baidu's Nugget? Nugget is a commercial promotion method tailored by Baidu for e-commerce customers. With the increasing demand for commodity promotion of a large number of e-commerce customers and shopping retrieval of netizens, Nugget products came into being. Relying on Baidu's behavioral analysis technology (Baidu Sina) and precise matching technology, it connects users' purchasing needs and customers' promotion needs, and shows customers' superior products to the people who need them most, and shows them on Baidu channels.
Question 4: What is the brand positioning of Nuggets Group? 1. brand positioning-enterprise service ecosystem
2. mission-helping small and medium-sized enterprises grow
question 5: what is Baidu Nugget advertisement? Baidu bidding is a kind of
Question 6: What's the difference between baidu promotion, Baidu Nuggets and Baidu Precision? Baidu promotion, also known as Baidu search promotion, was launched by Baidu, the largest search engine company in China. After purchasing this service, enterprises will submit a certain number of keywords through registration, and its promotion information will first appear in the corresponding search results of netizens. To put it simply, when users use a keyword to search, advertising content related to the keyword will appear on the search results page. Because keyword advertisements only appear in a prominent position on the search results page when searching for specific keywords. For example, when a business owner registers and submits the keyword "MBA" in Baidu, when a consumer or netizen looks for the information of "MBA", the business will be found first. Baidu charges according to the actual number of clicks (the number of potential customers' visits), and the charge for each effective click varies from a few cents to several tens of dollars, which is determined by the degree of competition of enterprise products.
Baidu Nuggets is to buy a specific keyword. If the user has searched this word in the cookie, then when he visits Baidu Channel (such as Baidu knows, etc.), the advertisement of that merchant will be displayed. Specifically, Baidu Nugget is based on Baidu's massive netizen data, giving full play to Baidu Sina system's analysis of users' behavior trajectory on search engines, gaining in-depth insight into the consumer demand behind search keywords, and conducting accurate tracking advertising display.
Baidu Precision Advertising relies on Baidu to conduct personalized in-depth analysis and clustering of netizens' online behaviors, which can accurately target netizens according to advertisers' needs, conduct one-to-one communication, provide Baidu multi-channel delivery, and pay according to the effect.
Question 7: There is nothing illegal and legal about the definition of patented products;
If you apply for a patent, you have the right to use it. Within the legal scope, how you want to use this patent is your business.
The product packaging usually shows some conventional ingredients. Besides, your patent has been made public.
So, you are not afraid of others copying something. After all, once the other party plagiarizes it, it will cause patent infringement.
question 8: what does o2o mean?--------------
O2O means Online To Offline. Offline sales and services attract customers through online promotion. Consumers can screen their needs online, make online reservations and settle accounts, and even make online reservations, offline transactions and consumption flexibly, which fully explains "shopping in the same city". Online to offline is not an original creation of "shopping in the same city", but it is gradually formed with the promotion of localized e-commerce like "shopping in the same city" and the needs of the market.
O2O e-commerce website-shopping in the same city
the mode of o2o e-commerce website can be well reflected in "shopping in the same city". "Shopping in the same city"-a brand-new comprehensive platform for O2O business community, which mainly uses members to pay online orders and experience consumption in offline stores, and applies it to all local physical businesses based on QR code identification technology, locking consumption terminals and opening up consumption channels, maximizing the seamless connection between information and physical objects, between online and offline, and between physical stores, and creating a brand-new win-win business model.
Having mastered the huge localized consumer data resources, Tongcheng Shopping, a vertical website with a high degree of localization, provides a series of value-added services for merchants, such as intelligent website building, authentication, senior members, etc., thus aggregating a large number of small and medium-sized merchants based on localized services and sales, and gradually forming a leading regional e-commerce portal platform in China.
The localization e-commerce concept of Tongcheng Shopping is to combine the local offline business opportunities with the technology of the Internet, so that the Internet can become the front desk of offline transactions, and at the same time play the role of promotion and transaction. This online guidance and offline consumption mode is a landmark revolution in the field of e-commerce.
O2O(Online To Offline) has become the next nugget spot for e-commerce websites.
In the vertical regionalized e-commerce field, with online to offline as the core, it has achieved nationwide coverage in 46 cities, and gathered nearly 3, small and medium-sized enterprises based on local sales and services, forming the largest regionalized e-commerce portal platform in China.
Shopping in the same city turns the traditional business flow into digital information flow and cash flow, which completely opens up the online and offline barriers and activates a huge blue ocean. Shopping in the same city is an innovative platform and a large-scale application platform for the O2O(Online To Offline) mode of e-commerce. With the gradual maturity and wide application of online to offline, localized e-commerce will surely become the decisive place in the battle for e-commerce services.
O2O website mode
online to offline requires consumers to book and pay for websites. The information of booking and payment will become a channel for merchants to know about consumers' shopping information, which will facilitate merchants to collect consumers' purchasing data, thus achieving the goal of regional accurate marketing and better maintaining and expanding regional customers. Increasing customers through online resources will not bring too much cost to businesses, but will bring more profits. In addition, to a certain extent, online to offline has reduced the dependence of merchants on the geographical location of stores and reduced the expenditure on rent. For consumers, O2O provides rich, comprehensive and timely information about products and services of local businesses, and can quickly screen and order suitable goods or services at affordable prices. For city buyers, online to offline can bring large-scale and high-viscosity consumer groups, and then win more business resources.
online to offline, as a new mode combining offline commerce with Internet, has solved the problem of e-commerce in traditional industries. However, online to offline is not a simple Internet model, and the implementation of this model is a big challenge to the offline ability of enterprises. It can be said that the level of offline ability largely determines the success of this model (mainly refers to the market maturity formed by the e-commerce quality of merchants). The offline ability is determined by the online user's stickiness. With the help of online to offline, vertical websites with a large number of superior user resources and a high degree of localization will become a new force in the future e-commerce market.
At present, the mainstream trade forms of e-commerce are B2C and C2C, which are online payment, and the purchased goods need to be delivered to customers through logistics companies; The core of online to offline is very simple, that is, to bring online consumers to real stores, pay online to buy and book offline goods and services, and then enjoy services offline.
We found that bars, KTV, restaurants, gas stations, barbershops, gyms, dry ... > >
question 9: what is the function of a trademark? Trademarks have the function of distinguishing the origin of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to recognize brands for shopping or consumption. In modern society, there are hundreds of manufacturers of the same commodity, and services with the same performance abound. Which commodity or service do consumers choose? Trademarks can help consumers achieve the purpose of identification. As a trademark is the "face" of goods or services and represents the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services.
Trademark brand can promote producers or operators to improve the quality of products or services. The quality of goods or services is the basis of brand reputation. While guiding consumers to recognize brand consumption, it also urges and urges producers or operators to strive to improve the quality of products or services in order to safeguard their trademark reputation. A registered trademark interacts with the designated goods or services, and the reputation of a trademark can reflect the quality, and the stability of the quality can also improve the reputation of the trademark. Consumers can have a sense of consumer trust in their minds after spending a certain brand of goods or services repeatedly for a long time. If there is no trademark, consumers will have countless hearts when they consume, and even if they are deceived, there is nowhere to find them. Goods or services that use registered trademarks increase customers' sense of security for consumption items. Even if their consumption is damaged, they can quickly find the source, file a claim and recover the losses. Although a trademark is not a sign of the quality of goods or services, it can make consumers continue to recognize the brand consumption through the consumption practice of goods or services with the same trademark. Therefore, registered trademarks have played a role in ensuring stable quality and promoting quality improvement to a certain extent.
trademarks are good for enterprises to compete in the market and advertise. It is often said that trademarks are sharp weapons in business wars and pioneers in opening up markets. The economic development of a country or region can be seen through the number of registered trademarks and the number of well-known trademarks. Because trademarks represent reputation and quality, reputation and quality are related to market share; The greater the market competitiveness, the higher its economic benefits. Therefore, trademarks are a sharp weapon in business wars. In order to open a market for a commodity and be recognized by the vast number of consumers, in addition to ensuring the reliability of quality, we must also advertise through the focus of trademarks, so that consumers can know the commodity in the quickest way. From this perspective, trademarks are pioneers in opening up markets.
a trademark is an intangible property and a carrier of reputation. Based on reliable product quality, its brand name will be widely spread and appreciated continuously, and the economic benefits of enterprises will be better and better. Even the administrative division name of its place of origin is unknown, while its trademark name is widely known. In this sense, registered trademarks are priceless and intangible wealth. In short, the registered trademark is the access card for enterprise products to enter the market. According to the relevant regulations of the national ministries and commissions, enterprise products (including industrial products and agricultural and sideline products) should have registered trademarks when entering the sales departments such as shopping malls and supermarkets. Otherwise, they should be treated as "three no products" and not allowed to enter well-known shopping malls and supermarkets. That is to say, goods without registered trademarks can only be ground goods, so don't underestimate trademarks.
Question 1: What exactly does value-added tax mean? Value-added tax is a turnover tax based on the value-added amount of goods (including taxable services) generated in the process of circulation.
1. from the taxation principle, value-added tax is a turnover tax levied on the added value of many links in commodity production, circulation and labor service or the added value of commodities. Extra-price tax is implemented, that is, it is borne by consumers, and tax is levied only if there is value added, and tax is not levied if there is no value added.
2. Value-added tax is a tax levied on the value-added realized by units and individuals who sell goods or provide processing, repair and replacement services and import goods. Value-added tax has become one of the most important taxes in China, accounting for more than 6% of all taxes in China, and it is the largest tax. Value-added tax is collected by the State Taxation Bureau, with 75% of the tax revenue coming from the central government and 25% from local governments. The value-added tax in the import link is collected by the customs, and the tax revenue is all the central fiscal revenue.
Note: In addition to the provisions of the preceding paragraph, the items of tax exemption and reduction of value-added tax shall be stipulated by the State Council. No region or department may stipulate tax exemption or reduction items.