In 20 13, Chery released a brand-new LOGO. The new logo is based on a circular ellipse and consists of three letters, C/A/C, which is the abbreviation of Chery Automobile Company. A in the middle of logo is a variant of the word "people", which represents the company's people-oriented business philosophy.
The C characters on both sides of the sign surround upward, like a person's two arms, symbolizing a kind of unity and strength, forming an oval earth; The middle A extends upward at the fracture above the ellipse, which means Chery has unlimited development, unlimited potential and unlimited pursuit.
Extended data:
The whole logo is a cross-deformed design of the letters W and H, which is the initial letter of the word "Wuhu", indicating that the company's manufacturing place is Wuhu, Wuhu City, and the local government has been trying to do automobile projects for a long time. 1992- 1993 during the period of overheating, a village-run factory in Wuhu knocked hundreds of cars a year, which was the output value of more than one billion.
This phenomenon has attracted the attention of the leaders of economically backward local governments, and the idea of drying cars has emerged. The original plan was to cooperate with FAW, but I found that the other party didn't put themselves in the eye at all, and finally decided to do it myself.
Looking back at history, the biggest driving force for Wuhu automobile project to evolve into an independent development enterprise comes from ignorance (it is difficult to simply dry the car), but the ignorant are fearless. Today's Chery leaders are no longer ignorant, but the fearless spirit has penetrated into the organizational genes of this enterprise and continues to carry forward.
Phoenix Net-Chery brand new brand with the letter logo, the first new car looks better than Tiguan.