The main business of Emperor Pai (China) Co., Ltd. is Emperor Pai men's clothing. It is a fashion clothing enterprise integrating brand promotion, R&D and design, product production and terminal retail. After years of business development, it now has thousands of standard and unified brand exclusive terminals, and its sales network covers more than 20 provinces, municipalities and autonomous regions in China.

Since its establishment, Emperor Men's Wear has always adhered to the corporate mission of "inheriting classics with fashion and letting the brand glorify life", and has continued to research and explore high-quality men's life trends. In terms of brand style, it has inherited The essence of oriental aesthetics, integrated with modern classic elements, gives men's clothing a new value connotation. Basic introduction Chinese name: Emperor Pai Men's Wear Affiliation: Emperor Pai (China) Co., Ltd. Brand core value: outstanding heart, big difference Brand personality gene: outstanding, wise, noble, ***, quality Headquarters location: Quanzhou, China Brand introduction, brand Interpretation, product positioning, brand building, brand honor, brand introduction Dipai Men's Clothing is the main business of Dipai (China) Co., Ltd. It is a fashion apparel enterprise integrating brand promotion, R&D and design, product production and terminal retail. After years of business development, it now has thousands of standard and unified brand exclusive terminals, and its sales network covers more than 20 provinces, municipalities and autonomous regions in China. Since its establishment, Emperor Men's Wear has always adhered to the corporate mission of "inheriting classics through fashion and letting the brand glorify life", and has continued to research and explore high-quality men's life trends. In terms of brand style, it inherits the essence of oriental aesthetics and integrates modern classics elements, giving men's clothing a new value connotation. Focused and consistent. With simple design, exquisite materials, meticulous tailoring and exquisite craftsmanship, Emperor Men's Wear is committed to building an international high-end men's wear brand, providing elegant dressing experience for urban elite men, and shaping the extraordinary image of urban men who are wise, enterprising, and calm. image. Emperor Men's Wear always regards "providing consumers with high-quality products" as the brand's business philosophy, and regards product quality control as an important part of corporate strategic management. With its extremely high quality, it has won the trust of consumers. Over the years, Dipai men's clothing has been repeatedly rated as "Excellent Quality Products" by the China Garment Association in the national inspection and evaluation of jackets, shirts, and trousers industries. In the industry, Emperor Brand Men's Wear has also been recognized by the country and authoritative associations and media. It has won the "China Famous Trademark" recognized by the State Administration for Industry and Commerce and the Fujian Province International Famous Brand and China Textile and Apparel Brand Influential Media Award-"The Most Influential" "Strengthening Business and Leisure Brand", "Top 500 Most Competitive Chinese Textile and Garment Enterprises", "Best Men's Wear Brand of 2011 Haixi International Fashion Week" and other honors. Emperor Men's Wear continues to innovate in the changing times. With its international operation thinking, outstanding brand concept and industry-leading R&D capabilities, Emperor Men's Wear stands out in the fiercely competitive men's wear market and becomes the Chinese men's wear brand with the most development potential. Brand Interpretation Brand Core Value "Outstanding heart, big difference" is the core value that DIKING adheres to. We understand it and apply it. Using Emperor brand clothing as a carrier, it demonstrates the elite style of contemporary men who are wise, successful, confident, innovative and restrained. The men that Emperor Pai pays attention to have an innate outstanding spirit. They are persistent in their goals and have the courage to take action until they create a future that attracts the attention of the world. After going through the three stages of goal, action, and result, the outstanding image they have cultivated is not only superficial but exists in the divine form. In career, he conveys persistence, focus, and freedom that are superior to others. His life exudes approachability, humor, and elegance. Their experience of excellence is proficient in details, and their expression of excellence is slightly reserved. Letting go and being brave go hand in hand. Eastern aesthetics and Western ideological trends are integrated to a certain extent. Knowing how to persevere and let go of innovation is the key to outstanding spirit. Emperor Pai firmly believes that outstanding intentions coupled with bold actions will create a unique and glorious life. Brand personality gene, product positioning, product categories such as jackets, windbreakers, cotton-padded clothes, Nikes, casual wear, suits, casual pants, trousers, jeans, sweaters, T-shirts, shirts, bags, etc. Product design concept and style DIKING knows how to stick to itself. In terms of design, it always adheres to the design concept of taking Chinese aesthetics as the body and Western fashion as the use. Committed to research and development in subdivided styles, emphasizing the comfortable wearing experience.

In terms of process processing, we pursue quality and functionality; product structure, color, appearance, functional application and internal process technology have constantly made breakthrough changes. Emphasize the diversification of styles and the functionality of products; pay attention to fabrics that are consistent with fashion trends, so that products can better reflect simplicity and taste. Product and design advantages Advanced product production system In terms of product quality and design, the company has one of the top three domestic fabric production bases and an excellent production team, as well as a group of internationally renowned design teams, which provides a reliable guarantee for product quality. Boldly use new materials and new technologies to continuously bring consumers unique product feelings and brand experiences. Excellent design team Imperial Men's Wear has a team of top designers at home and abroad, and has long-term and in-depth cooperation with internationally renowned design institutions in France, Italy, South Korea, Singapore, Taiwan, Hong Kong and other countries and regions. Three major product series: DIKING BUSINESS / DIKING BUSINESS series DIKING BUSINESS strives to create an outstanding model of concise and elegant business men. With simple lines and exquisite craftsmanship, we pay attention to quality and pursue comfort. Let the wearer get rid of the pressure brought by work and open up a more exciting business space with a relaxed and natural attitude. DIKING LIFESTYLE / DIKING LIFESTYLE series DIKING LIFESTYLE originates from the pursuit of diversity in leisure life by modern urban elites. Release yourself while enriching your life. The elegant colors highlight the layering of the clothes, and the casual casualness of the clothes highlights the romantic atmosphere. During weekend vacations, it can bring you a comfortable, relaxed, casual yet exquisite, relaxed and happy feeling. DIKING FASHION / DIKING FASHION series DIKING FASHION, simple fashion style is not exclusive to young people, DIKING fashion series is well aware of the value of individuality. Simple design, slim lines, creative colors, full of fashion and unique beauty of life. Imperial fashion allows urban men to freely wander between elegant classics and fashionable charm. Brand Building Brand Promotion and Communication Company implements a dual-track advertising strategy of "pull up and push down", and greatly improves its performance by implementing a planned and strategic series of brand image communication, core proposition communication, and brand public relations communication. Increase brand awareness and expand brand influence. The pace of internationalization: attracting the world's attention In terms of brand operation, Dadi Group has been seeking new breakthroughs in the international development of the "Di" brand, constantly deepening brand positioning, and actively exploring new ways in addition to conventional brand promotion techniques. In recent years, it has taken a unique approach and used large-scale sports events and entertainment marketing to promote its brand. From the Italian Super Cup to NBA games, from Ilham Anas, who looks exactly like U.S. President Obama, to the twice-annual fashion festival, through constant exploration, the imperial style is gradually recognized by the world. In 2004, it signed a contract with Taiwanese entertainment star Jiang Yuheng as the brand spokesperson; in 2008, it joined hands with the Asian drum king Ye Shirong to carry out cyclic performances in the country; in 2009, it signed an international "photography king" Ilha who looks like US President Obama Anas (Indonesia); In 2009, Imperial Men's Wear was selected as the only designated men's wear in the Strait Division Finals of the 10th CCTV Model TV Competition; In 2009, it reached a strategic partnership with the Italian Football League, and in August 2009 On the first anniversary of the Beijing Olympic Games on August 8, it sponsored the "Italian Super Cup", making DPA the first Chinese men's wear brand to enter the "Bird's Nest" National Stadium; in 2010, it entered the NBA arena, and DPA became the first to appear in the NBA. Chinese men's clothing brand; in 2011, Emperor Men's clothing became the only designated state guest attire for the 10th Asian Karate Championships. In 2012, Emperor Pai Men's Wear became the designated clothing sponsor for the hosts of "Today's Straits", "Fujian Sports News", "Kung Fu" and "Football Match Broadcast"; in 2012, Emperor Pai business suits became the 2012 Northeast Asia (International) Car Super Model The finals of the competition are exclusively sponsored; in 2013, the 10th Anniversary Ceremony of Imperial Men's Wear invited Sun Xing, Wen Lan, Guan Zhe and many other popular star-level models from both sides of the Taiwan Strait to join in, becoming a grand event in the clothing industry.

Emperor Men's Wear continues to innovate in the changing times. With its international operation thinking, outstanding brand concept and industry-leading R&D capabilities, Emperor Men's Wear stands out in the fiercely competitive men's wear market and becomes the Chinese men's wear brand with the most development potential. Brand Honor In April 2011, DIKING won the "Haixi Fashion Award" of the Second Haixi International Fashion Week - Best Men's Wear Brand. In November 2010, "DIKING" won the national trousers category It won the title of "Excellent Quality Testing Product" in the industry competition. In October 2009, the "Di" brand was rated as the 2009 China Textile and Clothing Brand Influence Media Award - the Most Influential Business and Leisure Brand. In August 2009, the "Di" brand was rated as the most influential business and leisure brand in Fujian Province. The Department of Economic and Trade was rated as "Fujian Province International Famous Brand". In September 2008, the "Di" brand was awarded the "Export Famous Brand Keyly Cultivated and Developed by the Fujian Provincial Department of Foreign Trade and Economic Cooperation" in 2008-2009. In April 2008, the "Di" brand series products were selected by Fujian The Provincial Quality Association rated it as "Fujian Province User Satisfaction Product". In November 2007, the "Di" brand series products were rated as "Fujian Province Famous Brand Products" by the Fujian Provincial Bureau of Quality and Technical Supervision. In October 2006, the "Di" brand won the "Key Product of the Ministry of Commerce" Recommended brand" In January 2006, the "Di" brand was rated as "Fujian Provincial Department of Foreign Trade and Economic Cooperation's key cultivation and development of export brands". In August 2006, the "Di" brand won the first right to use the "3.15" mark of the National Commodity and Quality Alliance in 2005. In June 2005, the "Di" brand was recognized as "China's Well-known Trademark" by the State Administration for Industry and Commerce. In May 2005, the "Di" brand series products were awarded "National Inspection-Free Products" by the General Administration of Quality Supervision, Inspection and Quarantine. In May 2003, the "Di" brand jackets, The T-shirt was awarded the title of "Fujian Famous Brand Product". In December 2002, the "Di" brand was awarded the title of "China's Famous Brand" by the China Market Research Center. In March 2002, the "Di" brand was recognized as the "Famous Brand of Fujian Province" by the Fujian Provincial Famous Trademark Recognition Committee. "Fujian Province Famous Trademark". In March 2001, "Di" brand clothing was rated as "Fujian Township Enterprise Famous Brand Product" by the Fujian Provincial Township Enterprise Bureau. In September 2000, "Di" brand clothing won the Quanzhou City *** International Internet Expo. "Product Gold Award" In August 1999, the "Di" brand trademark was recognized as the first "Famous Trademark" honorary title in Quanzhou City. In April 1997, the "Di" brand clothing was awarded the honorary title of "China Famous Brand Product" by the Ministry of Internal Trade