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Old trademarks and new trademarks
If the original and trademark are not out of date now, and consumers can easily identify them, the exhibition will be renewed directly. If the expression of the original trademark is outdated, does not conform to the aesthetics of modern people, and is not conducive to consumers' recognition and memory, then there is no need to renew it and directly apply for a trademark with the same trademark name and improved expression. Because the owner of the original trademark is still you, your new trademark is similar to the original trademark and will not be rejected. In this way, if the old brand name is still used, consumers will recognize it, the form will be better, and it will be easy to open up a new situation. The original old trademark expires naturally. If the economy permits, you can also renew the old trademark and apply for a new trademark.