According to the relevant laws and regulations of our country, it is an infringement to sell other people's branded goods without authorization. If the brand is a registered trademark, it will constitute an infringement of the trademark right and bear the consequences of compensation. When the administrative department for industry and commerce finds that the infringement is established, it shall be ordered to immediately stop the infringement, confiscate and destroy the infringing goods and tools mainly used to manufacture infringing goods and forge registered trademarks. If the illegal business amount is more than 50,000 yuan, a fine of less than five times the illegal business amount may be imposed; if there is no illegal business amount or the illegal business amount is less than 50,000 yuan, a fine of less than 250,000 yuan may be imposed. Whoever commits trademark infringement twice or more within five years or has other serious circumstances shall be given a heavier punishment.
So what you sell is a product authorized by others, which is legal. As long as it is legally authorized, it can be sold with confidence.
Second, the difference between trademark authorization and brand authorization
Trademark authorization, also known as trademark license, means that a trademark registrant authorizes others to use its registered trademark by signing a trademark authorization contract. Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management. The Trademark Law stipulates that the licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.
Brand authorization, also known as brand licensing, refers to the licensing of trademarks or brands owned or represented by licensor to licensee in the form of contract; Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management. Nowadays, brand authorization is no longer an academic field studied by a few special people. Many enterprises regard brand authorization as an important marketing tool. It can even be said that brand authorization has become one of the most powerful and effective means of modern marketing and brand extension, and it has been applied in more and more ways.
What are the consequences of selling fake and shoddy products?
The crime of producing and selling fake and inferior products refers to that producers and sellers adulterate their products with fake products, pass fake products off as genuine products, and pass unqualified products off as qualified products. If the sales amount is more than 50,000 yuan but less than 200,000 yuan, they shall be sentenced to fixed-term imprisonment of not more than two years or criminal detention, and shall also be fined not less than 50% but not more than two times the sales amount. If the sales amount is more than 200,000 yuan but less than 500,000 yuan, he shall be sentenced to fixed-term imprisonment of not less than two years but not more than seven years, and shall also be fined not less than 50% but not more than two times the sales amount; If the sales amount is more than 500,000 yuan but less than 2 million yuan, he shall be sentenced to fixed-term imprisonment of more than seven years, and shall also be fined more than 50% but less than two times the sales amount; If the sales amount is more than 2 million yuan, he shall be sentenced to fixed-term imprisonment of 15 years or life imprisonment, and shall also be fined more than 50% but less than 2 times the sales amount or his property shall be confiscated.
The above details whether it is illegal to sell products authorized by others. Whether it is illegal to sell products authorized by others depends on the specific situation. If there is infringement, as a right holder, you can defend your rights according to law.