The so-called "old trademarks" refer to trademarks that have been used, rather than trademarks that were applied for earlier. These "old trademarks" that have been used by enterprises are more valuable because they have a certain degree of popularity. To judge the value of an "old trademark", you can start from the following four points:

Look at the application time of the trademark

The earlier the trademark is applied for, the higher its value will be. The earlier an "old trademark" is registered, the longer it has been used and its popularity will be higher. "Old trademarks" are "more popular as they get older".

Look at the goods and service categories of the trademark

The goods and service categories of the trademark are divided into 45 categories, including popular categories and unpopular categories. Generally speaking, trademarks in popular categories are difficult to successfully register due to the large number of registrations, so the value of such trademarks is relatively higher. For example: Category 25 (clothing, shoes and hats), Category 30 (convenience food), Category 3 (daily chemicals), Category 9 (electronic computers), Category 20 (furniture), Category 35 (advertising sales) wait.

Look at the trademark registration process

Generally speaking, the more processes involved in trademark registration, it means that the trademark is less stable and its value is relatively small. Don’t choose trademarks that involve a lot of procedures and are subject to opposition and invalidation declarations!