1. SPU

SPU=Standard Product Unit, which refers to standardized product unit. It is the smallest unit of product information aggregation. It is a set of reusable and easy-to-retrieve standardized information. This set describes the characteristics of a product: products with the same attribute values ??and characteristics can be called an SPU, such as the brand Huawei model. : Nova5 can determine a product unit, which is SPU.

2. SKU

SKU=Stock Keeping Unit refers to the basic unit for measuring the entry and exit of commodity inventory, which can be in units of pieces, boxes, pallets, etc. SKU refers to a product, and each model has a SKU, which makes it easier for e-commerce brands to identify products.

When a product has multiple attributes such as different colors and sizes, there are multiple SKUs. For example, if a piece of clothing comes in three colors: black, white, and gray, and each color has S, M, L, and different sizes, then this piece of clothing has 9 SKUs. Sellers can write SKUs according to their own requirements and habits to facilitate future operations and product management.

3. FNSKU

FNSKU is different from SKU. It is the product label code of Amazon FBA. It is only available for FBA products. One FBA product SKU corresponds to one FNSKU.

4. UPC

When uploading products on Amazon, most categories require sellers to use the specific GTIN (Global Trade Item Number) required. The most commonly used one is UPC. It is a commodity bar code developed by the United States Uniform Code Committee and is mainly used in the United States and Canada. The UPC code is the earliest barcode used on a large scale. Due to its wide range of applications, it is also called a universal barcode and is popular in international trade.

The coding structure of the standard version of UPC12 is: system code (1 digit), manufacturer code (5 digits), product code (5 digits), and check code (1 digit). UPC requirements may vary depending on the product category or the type of product within the same category. Certain classifications may allow sellers to apply for a UPC exemption.

Cross-border e-commerce

5. ASIN

ASIN=AMAZON STANDARD IDENTIFICATION NUMBER, which is Amazon’s own product number, automatically generated by the Amazon system. No need for sellers to add it themselves. The ASIN code is equivalent to a unique product ID, which is unique on the Amazon platform. The ASIN corresponding to the same product and the same UPC on different sites is usually the same, that is, one ASIN code corresponds to one SKU.

ASIN codes can be used to search for products on both the platform front-end and the seller's store backend. The ASIN code is displayed on the product details page, usually in the "Product Details" or "Product Infomation" column.

6. Listing and Listing ID

Listing is called Listing on eBay, Wish, Amazon and other platforms, which is equivalent to the product link in Taobao, that is, the product page. Except for multi-attribute variant products, usually a listing is a product page, one page for each product. When a listing is created, the corresponding listing ID and ASIN will be generated. In the current product list in the Amazon backend, you can directly enter the product page using the hyperlinks of LISTING ID and PRODUCT NAME.

At the front desk, you cannot find the corresponding product by searching for LISTING ID. You may see a series of similar products by searching for PRODUCT NAME. That is to say, PRODUCT NAME is just the product name as the name suggests. Amazon allows product names to have To repeat, he is not the only product identifier.