1, many companies apply for fancy trademarks, and now there are many things about trademarks. Some time ago, Haidilao applied for various kinds? Homophonic? Trademark? Fishing? Trademarks are puzzling. Now Tencent has applied? Hold on. Can we win? A class of game language trademarks, but also to apply? Hehehe? The trademark of. It seems strange to ordinary people that these big companies seem to be applying. Something doesn't look like it. Trademark? , but they are scrambling to register. The reason for registering a trademark may be business opportunities or benefits.
2. The influence of other events. I think it may be affected by other events. For example, before Haidilao sued Haidilao, The glory of the king? Is it registered by the winery? Fried dough sticks today? Events and so on, the emergence of these things, let these big companies feel the crisis. In case someone grabs their related trademarks, then their own enterprises will definitely be affected in the future. At the same time, in order to ensure that they have enough good trademarks to use in the future, they began to register trademarks on a large scale. Even if these trademarks look fancy, they will never let go.
3. The trademark value is high. The trademark itself is a very valuable thing. If it is seen by large enterprises, it may be the price of millions or tens of millions. The old one? Is it cost-effective? That's it. A trademark sold directly for tens of millions. Some brands also let themselves go to the market through fancy trademarks and become big brands.