Current location - Trademark Inquiry Complete Network - Trademark inquiry - Chanel’s apartment reveals the fashion queen’s private space
Chanel’s apartment reveals the fashion queen’s private space

"CHANEL is a style, and fashion is constantly changing. Style and fashion are different concepts." - Ms. Chanel

The Chanel apartment at No. 21 rue Cambon, no matter at that time , still now, has always been a place for fashion releases. It is also the base camp for spreading CHANEL style.

Nearly a century ago, at 21 Rue Cambon in Paris, Ms. Chanel had her own ivory tower world, an apartment she never slept in, and a studio upstairs that she rarely left. And her bedroom was in a suite at the Ritz Hotel across the street from Cambon. On the beige door, you can still see the words "Mademoiselle Privé" (Mademoiselle Privé) with a slightly domineering tone that has never faded with the passage of time. Although it is not specified who is this lady, who is the fashion queen who has influenced the fashion industry for more than half a century. This line of words, written in bold letters, guards the unique and exclusive space of the founder of the Chanel empire. While other fashion brands rise and fall, Chanel's name always appears at the forefront of contemporary fashion.

What represents Chanel's image is not only her CHANEL letter trademark, double C pattern, and the mixed use of black and white gold, but also the repetitive technique that pioneered "Pop Art" PopArt, her unique literary attainments, Masculine personality and extremely feminine temperament, brown hair, thin, bronze appearance, and a mind full of poetic aphorisms, but never sentimental. From Mademoiselle, to Gabrielle, to Coco, and finally to Chanel, she has elevated herself to the highest level in the fashion industry. Not only that, in an era when everything had to be reshaped, she was one of the few figures who had a major influence on the history of the 20th century.

The Golden Palace

Golden elements run through Chanel’s residence on Rue Cambon. Starting from the entrance, various golden colors spread out layer by layer like the afterglow of the setting sun, infiltrating every corner of the room. From the pair of Venetian Moorish statues wearing golden boots with golden fabric wrapped around their waists at the entrance, to the French-style wooden gilded beige suede armchairs in the living room, the complete form of a cluster of golden wheat ears presented by the glass table stand, to Everywhere in the restaurant, you can see glittering golden scallop trays, golden ashtrays, golden lion carvings, various golden hollow lacquered flower decorations or character frames, as well as the dazzling golden flowers, birds, fish and insects, pavilions, landscapes and figures on the lacquered wooden screens. , and even canvases painted gold were taped to the walls of every room in the apartment. From bronze, brown, dark gold to bright golden yellow, the use of cast copper, lacquerware, fabrics, gold inlay, gold plating, gold coating, alloys, various materials and techniques are just like the three goddesses of destiny bringing together the past, present, and With the same spirit of unity in the future, until a hundred years later, Chanel's residence still has an image and style that cannot be copied.

The imperial gold is the epitome of Chanel’s lifelong pursuit. The golden chain on the classic Chanel diamond shoulder bag became one of the symbols of Chanel after its comeback in the 1950s. Chanel No. 5 perfume has created one of the most famous perfume legends in the world. In 1921, in the bottle with a small stopper, a simple shape and a number, the golden rippling liquid was prepared with a mysterious formula of more than 80 ingredients, exuding an abstract and indescribable fragrance.

Chanel is the master of classicism, but on this basis, she also created an unquestionable popular taste and became the originator of minimalist style. This deep and formidable, yet simple and charming image is exactly the feeling that Chanel left to the world, and gold has become the best interpretation of the multiple levels of character charm.

An avant-garde female philosopher who can read the works of Rousseau, Voltaire, and the ancient Roman thinker Saint Augustine, an avant-garde female philosopher who can read the works of Worth, Paquin, and the great Paul Bo A strange woman who bows to Paul Poiret, a social queen who can invite Parisian literary and artistic celebrities such as Dali and Picasso to be guests, and a social queen who can serve as a guest for Greta Garbo and Jeanne Dream. As a top master of dressing up superstars such as Jeanne Moreau, what could be more representative of her classic elegance and light and free rhythm than noble, deep and rich gold. In this space that itself is not vivid, Ms. Chanel tried her best to decorate it with radiant passion and a large number of magnificent classical collections, so that the time that started on Rue Cambon in Paris is engraved in this eternal youth. The mysterious palace.

White light

The white embellishment becomes the white space and minimalist expression of the apartment on Cambon Street. White is a symbol of light and hope. "Comfort has a shape, love has a color." Ms. Chanel, a young girl who walked out of a bar in a town where the army was stationed in Moulins, has a slim figure, deep eyes, a fair and delicate face, and is known as "Coco Coco" "This stage name gradually opened up its popularity. Initially involved in equestrian training and haute couture, with the emergence of Boy Capel, Chanel decided to become a milliner. This change also opened up a free avenue for her to design. From her boutique house in Deauville on the northern coast of France to rue Cambon in Paris, in just a few years, Chanel has enchanted Paris.

White satin easy chairs, gorgeous white mirrors and dazzling crystal chandeliers can be seen everywhere in each room, tassels carved with diamond cutting methods and camellia-shaped crystal candlesticks in the study room, dense white floor-to-ceiling in the living room Curtains, tranquil white lampshades, large bouquets of white tulips, eight off-white suede chairs from the Louis XVI era in the dining room, and a white marble bust wearing a cloak standing proudly on the fireplace, named after Bowie Caper ( Boy Capel's British missionary uncle. The magical mirror not only reflects the gorgeousness of the layers in the room, but also makes the space and depth of the house unpredictable. The large area of ??white, the complete and simple shape and the solid shapes and materials make Chanel's historical apartment space simple and bright, full of modernist romantic temperament, allowing visitors to fully appreciate the " One world is ending and another is beginning.”

Just as Chanel found inspiration in the paintings of Egyptian dancers, ancient Greek shepherdess and wild children wearing schoolgirl blouses roaming the countryside, when people looked at this woman with a sense of superiority and smiled. As a slender and anti-traditional woman, how many people could foresee that the low-key luxury she deliberately created and the minimalist style she liked would become the most exquisite and influential kind of elitism, and this light will affect the future. 50 years of what women around the world wear, and even their thoughts and behaviors.

The shadow of black

Black, whether it is a straight line or a sinuous shape, seems to follow the rhythm and destiny of Chanel's life. Born on the 19th, her final product was named No. 19 perfume. The fashion queen seemed to have a perfect ending, but her life was bumpy and her love life was bumpy. Born in a city in the Loire Valley region of France, Chanel's life experience has become an eternal mystery due to the lack of identity documents. In her early life in a convent, under the black robe, she learned to behave appropriately and be as simple and rigorous as a nun, but at the same time she also learned to endure a life of silence and loneliness.

"Women consider all colors. Black embraces everything, and so does white. Their beauty is impeccable and absolutely harmonious." It is this fearless mentality towards black that allows Chanel to do so with ease Grasp the minimalist but elegant style and become unique in the conservative social atmosphere.

No matter how busy you are, the entrance to your apartment is always the first step home.

Like her early black beaded flat hat design and the small black-toed flat two-tone shoes after her comeback at the age of 70, the black door frame of the entrance porch and the ebony screen that was dismantled and nailed to the wall symbolized an alternative deconstruction of classical and traditional styles. Since Chanel unexpectedly discovered a Chinese ebony lacquered antique screen named "Loss of Joy" from an antique shop in the suburbs, she has collected 32 of them in her consistent perfectionist style. These exotic screens with a wide range of themes embody the essence of a thousand-year civilization, but become the background of a skinny and fashionable woman. She has indeed proven in many ways that her abilities and tastes are actually far beyond these traditions.

In the living room, Dali specially painted a small oil painting of a cluster of wheat ears with a height almost no higher than a book and a black background. An almost black copper sculpture of male and female deer carved by Cubist Lipchitz is placed in front of the fireplace, a black four-legged square table with smooth twists and turns, a black folding fan full of palace meaning on the desk, and a marble dining table with black lacquer texture. Even the slender black chandelier, which conceals camellias, the lucky number "5", the brand's double "C" logo, the "G" for her birth name Gabrielle, and the "G" for the Duke of Westminster The "W" and other lucky symbols all exude a mysterious and bold naughty temperament. "I am a liar who tells the truth." - Jean Cocteau This contradictory statement may be a reflection of Chanel's fashion approach. She added a low-key and simple annotation to luxury and classics, and also It predicted his glorious and lonely life.

One of Chanel’s most impressive photos is of her sitting on the steps of her main store on rue Cambon, surrounded by her favorite goldware, crystal products and ebony lacquered screens. Until the end of her life, her gold, white and black style remained an element of subversion and an eternal focus.