Refers to the most important, most differentiated and sustainable rational value, perceptual value or symbolic value that a brand promises and delivers to consumers. It is the most central, most unique and most unique value of a brand. The element of time.

Brand core value is the main part of brand assets. It allows consumers to clearly and clearly identify and remember the interests and personality of the brand. It is the main driving force for consumers to identify, like and even fall in love with a brand. strength.

Extended information:

Brand value is the essence of a brand and the source of all brand assets, because it is the main force driving consumers to identify, like and even fall in love with a brand.

Brand value is formed through the interaction between consumers and enterprises, so it must be recognized internally by the enterprise, and at the same time, it must be tested and recognized by the market. Brand value is also the key to brand extension. If the scope of extension exceeds the space allowed by the core values, it will cause harm to the brand. ?

Positioning and fully maintaining and promoting the brand's core values ??has become the common sense of many world-class brands. And whether it has core values ??is also one of the important signs of the success of brand management. For example, the core brand value of Rolls-Royce is "aristocratic style", Marlboro is "cowboy image", and the core brand value of Nike is "sportsmanship".

Baidu Encyclopedia-Brand Value