Because the logo looks like a lychee.

Jiangsu Satellite TV’s logo uses red as the main color, with a concise composition and profound implications. But because its shape resembles a large and plump lychee, it is nicknamed Jiangsu Taiwan.

The idea of ??this mark originated from the concept of "people-oriented". Therefore, the pictographic characteristics of "人" in Chinese characters are absorbed. And the Chinese pinyin "JS" is wonderfully integrated into the word "人". Although seemingly concise, it depicts a grand picture of the intersection of the Yangtze River and the canal, which is endowed with strong characteristics.