Turning off the lights and eating noodles means eating a bowl of hot instant noodles at night, while turning off the lights and enjoying a quiet moment. The atmosphere created in this way makes people feel very comfortable, which is a culture in the lives of many young people. Therefore, this trademark also represents a way of life and embodies the concept of "simplicity, convenience and nature".

The trademark "Turn off the lights and eat noodles" first appeared in South Korea, which is the advertising slogan of an instant noodle brand in South Korea. Later, this slogan became popular and gradually became a popular culture of young people, so the brand also promoted it as a brand element, forming a trademark of "turn off the lights and eat noodles". Nowadays, "turning off the lights and eating noodles" has become the epitome of a lifestyle and a life concept representing young people in the new era.

Turn off the lights and eat noodles. Trademark is not only a brand symbol but also a cultural symbol. It represents a young people's attitude towards life and life. By "turning off the lights and eating noodles", we can pursue a simple, comfortable and pleasant life and seek a calm and relaxation after busy work. At the same time, it is also a successful case of brand marketing. By adapting to the lifestyle and taste of young people, it successfully attracts target consumer groups and wins a high reputation and market share for the brand.