VI(VisualIdentity) is the visual image design of an enterprise, aiming at unifying the corporate image and improving consumers' awareness and trust in the enterprise. As a service industry, catering enterprises need to operate excellent VI system to attract and retain customers. First-class catering VI design needs to include the following main parts:
1. Logo design:
Logo is the core element of catering VI system, which should be simple, easy to identify and remember, and can represent the uniqueness of the brand. It can convey the brand concept and culture through elements such as color, shape and font, and has strong recognition and recognition.
2. Color system:
Color design is an indispensable part of VI system. Correct color matching can increase consumers' goodwill towards the brand, form an impression on the brand and stimulate their desire to buy. The auditory system of catering pursues brighter and fresher colors, such as blue, yellow and green.
3. Design specification manual:
Design Specification Manual is an important document with code nature in VI design, which can specify elements such as logo usage, combination examples, color usage, font type and size. No manual or VI standard may lead to the loss of consistency and stability of corporate visual communication, thus affecting the brand image.
4. Store design:
Storefront design needs to implement the whole VI system, which perfectly integrates the decoration and spatial layout of the restaurant with trademark signs, colors, fonts and advertising information to present a consistent and professional brand image for consumers and generate a clear and lasting memory depth.
5. Advertising marketing design:
In addition to storefront design, there are other forms of VI marketing strategies, including posters and soft texts. These means can help consumers to strengthen the connection with the brand and let them remember the brand better.
6. Fashion design:
Finally, the clothing of the sales staff should be consistent with the VI style of the company, including work clothes, LOHOT-shirt, etc. In this way, the restaurant can also ask the sales staff to help convey the brand spirit and render the atmosphere.
To sum up, catering VI design is very important to enhance brand value and image. Only after careful consideration and careful design can Lenovo establish a profound brand image and achieve the purpose of attracting customers and improving consumer loyalty.
Zhonghui Design Original Logo Design Works